27 Car Rental Brands at Alicante Airport (ALC)

Smooth service exceeded expectations.

Reviewed: Dec 5, 2025

Reviewed: Jul 27, 2025

Excellent!

Reviewed: May 2, 2025

Very satisfied. Recommended the convertible T-Roc with a rooftop cover for 30 euros per day. After checking the model, it looked good, so I agreed.

Reviewed: Mar 12, 2025

Alicante Airport wasn’t crowded, just two customers and two staff at the desk, so there was basically no waiting time.

Reviewed: Oct 8, 2024

Great service at the counter. Received a complementary upgrade and the car was great. Very smooth checkin and no pressure to buy add on insurance only a question.

Reviewed: Aug 27, 2019

Pretty good.

Reviewed: Jul 11, 2025

Very satisfied, no sales pressure throughout the process. They gave me a new car, and the deposit was refunded within minutes after returning the car. Extremely comfortable and satisfying.

Reviewed: May 14, 2025

Great service, quick and easy.

Reviewed: Sep 12, 2023

The car was predominantly as expected. It had a few scratches etc but these had all been recorded. We arrived at a busy time so had to wait for a shuttle and then at the counter for quite a while. Return was super simple and no issues. All the staff were very friendly and helpful.

Reviewed: Jun 7, 2023

Wait was a bit long but no hard sell Most pleasant experience at a hire car booking in. Returning the car was a breeze too

Reviewed: Nov 11, 2022

Reviewed: Jul 3, 2025

The service attitude is very good.

Reviewed: Feb 2, 2024

Reviewed: May 12, 2025

Reviewed: Jan 17, 2025

Excellent

Reviewed: Oct 5, 2024

Excellent service from start to finish. Car was superb, better then I had expected and big enough for four adults. Took 3 large suitcases comfortably. Car make - Link&co O1. Never heard of it but was fantastic. Had the insurance certificate so no sell of additional car insurance

Reviewed: Aug 16, 2022

Reviewed: Oct 31, 2020

Overall quite satisfied, efficient service.

Reviewed: Nov 19, 2024

This Company is absolutely appalling. They bullied us into taking some insurance policy which we didn't need, and said that if we didn't take it, they would charge us over €1500 deposit. We didn't get the car we booked, even though it was supposed to be guaranteed. The staff were rude, extremely unhelpful and downright unprofessional. I definitely would never use them again. Even on drop off, they were rude. They made me re-park the car and criticized me for not filling the car up at their designated fuel station (I assume they get a commission for that as well!)

Reviewed: Jan 9, 2024

The pick up at the airport took far too long! Other than that everything was great

Reviewed: Jul 29, 2023

Car rental very pushie to get us to buy their insurance. If you did not take up the insurance, they will assign new car with no dent, stain at all. Then even at a slightest chance they will find something to charge damage fee. Ours was scratch at left rim where you can easily remove with polishing. But our argument do not go well with the company.

Reviewed: Nov 28, 2021

Always a little longer to pick the car up but a good service overall

Reviewed: Mar 12, 2020

The pickup location is very inconvenient, not located inside the airport, and it closes at 9 PM sharp with no exceptions. They provided a full-size MPV from a local Spanish brand, which has a spacious interior and is very practical to use.

Reviewed: Oct 2, 2024

A great smooth pick up process. The staff were really helpful and friendly. Car was very clean inside and out. Staff at drop off point again, really helpful and very friendly indeed.

Reviewed: Sep 24, 2024

RIP OFF One lady on the counter waited over 30 minutes to get my paperwork while she was doing the up selling bit to another English customer in front of my family Then when I got to the counter I had the big up sell on everything which is another story Returned the vehicle early in the morning as our flight was very early, I videoed the vehicle before parking up the vehicle was in prestine condition I have been noticed by my credit card company they have taken over £400 off my card for I don’t know what, I have now got to fight budget to get my money back the whole rental was a scam, cheap hire and take what money you want off the customers card at the end I will be taking this to the highest level with maximum exposure to avoid others being ripped off

Reviewed: Sep 3, 2019

Service of budget was terrible. Aggressive selling of larger car. Aggressive selling of extra insurance. I think an Audi q3 is smaller than a bmw 3 series too. Not happy at all. Man was rude and slow Asked me to bring a receipt Showing I’d topped up fuel.

Reviewed: Aug 24, 2019

J' attend le déblocage de la somme de garantie sinon tout c'est très bien passé.

Reviewed: Aug 6, 2019

very helpful

Reviewed: Jul 4, 2019

Nice small car, just what we needed.

Reviewed: Jul 14, 2024

Slight queue at the collection point but it was a busy time. Car was as expected and good condition.

Reviewed: Aug 31, 2019

Reviewed: Sep 8, 2014

Very good.

Reviewed: Sep 12, 2024

The guy on the desk at Goldcar was possibly the rudest person I have ever dealt with. He definitely shouldn’t work in customer service. He was very put out we had our own Insurance and therefore did not require his. If goldcar and up as an option in qeeq again I would not book.

Reviewed: Jun 3, 2024

at pickup car had more damage than on the paperwork provided and staff refused to inspect it with me to identify additional damage. On return they were only willing to issue a verbal ok and it took 20 minutes of arguments to get a signed piece of paperwork. they still refused to confirm that the car was full of fuel

Reviewed: Nov 26, 2019

Counter staff (women) not particularly friendly but we still like to use Goldcar.

Reviewed: Oct 7, 2019

No parking on returning car.

Reviewed: Oct 6, 2019

The wait time was too long, but the staff provided great service. It is inside the airport, so it was easy to find.

Reviewed: Jul 8, 2024

Very good overall, but as we booked and paid on line before we went some of the charges weren’t explained properly to us ! You could make it clearer about fuel charges and insurance fees. We booked two cars and wanted to add a driver to one , but the guy we dealt with did not listen and added 3 drivers to on and two on the other ! And charged for the extra driver but it was quicker to just go with it.

Reviewed: Aug 8, 2023

we use in the pasted but price were getting hirer

Reviewed: Nov 29, 2022

Lovely service. Quick and polite

Reviewed: Mar 12, 2020

A very long wait at collection. A really long queue. We took photos when we got the car, which we were told had no damage but on return they informed us of a mark near the front bumper. Luckily we had taken the photo so we got it all signed off. I do feel that this has now become normal procedure for a lot of companies.

Reviewed: Oct 27, 2019

Great service, great car, easy to deal with. No dphard sell of insurance.

Reviewed: Oct 29, 2022

Fantastic, very easy from start to finish!

Reviewed: Aug 22, 2022

Reviewed: Apr 28, 2022

Very good service by Europcar staff at Alicante airport. Collection of vehicle was fast and straight forward. Car was perfectly clean outside with a seal across the door to show it had been CV19 cleaned inside. Drop off was really excellent - a lady met us as we pulled in the drop off bays, she checked it over and signed us off in less than 5 mins. Got an email 10 mins later with certificate to say all was fine and no extra charges for anything (as I expected). Europcar - Keddy run a great service - superb!

Reviewed: Oct 3, 2021

car exterior badly scratched and worried bearings may have gone but overall happy

Reviewed: Jun 9, 2019

Fabulous service.

Reviewed: Feb 22, 2020

Location of pick up at Alicante airport is a bit difficult. Once found, we had to wait a bit for the mini bus. The mini bus took up straight to the door to be greeted by a gentleman who told us to go and get a ticket. Check in was smooth and straight forward. No hard selling!! Which was a major bonus. Car was in great condition, practically new. Would recommend.

Reviewed: Dec 8, 2019

The pick up location is extremely difficult to find. There is no sign up whatsoever for Amigo. This needs to be addressed urgently as we spent over an hour trying to find it.

Reviewed: Sep 6, 2019

Very misleading with fees and monies

Reviewed: Jul 11, 2019

At pick up tried to sell fully comp insurance but already had multi trip Zurich backed top up insurance. WS told this will not fully cover damage costs but ignored this and did not take extra insurance

Reviewed: May 13, 2019

Tried to sell additional services and insurances which were totally irrelevant. Drop off location: very difficult to find empty parking spot.

Reviewed: Nov 29, 2019

Very easy procedures. The car was above my expectations

Reviewed: Oct 27, 2019

Tried to sell insurance which was already included

Reviewed: Oct 23, 2019

Overall experience was very good

Reviewed: Oct 4, 2019

I had trouble finding which provider was renting this car as the hirer is a subsiduary of GOLD car but it was not obvious. The woman on the desk was very agressive and tried to sell me more insurance although I explained to her that I had already bought this through the online purchase. She kept saying the car was not insured. The car provided was full of dents and scratches and although I took loads of photos I am waiting to hear if they now try and bill me for some of these!

Reviewed: Oct 4, 2019

Very accurate! Best experience with rental cars so far!

Reviewed: Oct 17, 2019

Provided us with a brand new car, excellent!

Reviewed: Apr 25, 2019

Had a very long wait of one and a half hours to get the keys at the airport. Firefly knows in advance when people are arriving to collect cars and how many. Why are arrangements not made to deal with customers in a timely manner? The customer service representative did not apologise for the wait. I had 3 young children and it was 11pm at night. Instead he had a go at trying ti confuse me into buying extra insurance.

Reviewed: Apr 24, 2019

No. I needed a 7 seat car with space for suitcases and the wasint space for a backpack in the trunk when all seats were being used. They tryed to sell me more insurance. I was charge cleaning and gas fee

Reviewed: Apr 22, 2019

Reviewed: Oct 14, 2019

Big queue and only 2 staff at counter in airport

Reviewed: Aug 23, 2019

The service executive at the pickup counter was not very transparent. He tried very hard to upsell to very expensive options and was not transparent about the insurance options. I had to ask a lot of questions to really understand what was applicable to me so that i did not get overcharged

Reviewed: May 8, 2019

Car was fine. My own fault, but the fuel policy was not clear enough. What started out as a very good value rental soon gets eroded with additional and unexpected fuel refill charges.

Reviewed: Sep 3, 2019

Car was expected.

Reviewed: Sep 2, 2019

Like: very friendly at pickup point

Reviewed: Oct 23, 2017

An additional 'airport tax' charge had to be paid at the desk which I was not expecting and was told was mandatory. Would rather have been made fully aware of this beforehand so that I could have planned accordingly.

Reviewed: Jul 9, 2019

Car was all we expected.

Reviewed: May 13, 2019

After returning the car I was charged, these are hidden fees not explained during check in

Reviewed: Apr 5, 2019

Perfect score, both pick-up and drop-off went very smoothly.

Reviewed: Sep 13, 2024

Excellent exceeded expectations

Reviewed: Apr 2, 2019