28 Car Rental Brands at Alicante Airport (ALC)

Pretty good.

Reviewed: Jul 11, 2025

Very satisfied, no sales pressure throughout the process. They gave me a new car, and the deposit was refunded within minutes after returning the car. Extremely comfortable and satisfying.

Reviewed: May 14, 2025

hicieron un escándalo con la impresión de mis documentos de permiso internacional de conducir...que la otra oficina aceptó sin problema

Reviewed: Jan 14, 2025

Great service, quick and easy.

Reviewed: Sep 12, 2023

The car was predominantly as expected. It had a few scratches etc but these had all been recorded. We arrived at a busy time so had to wait for a shuttle and then at the counter for quite a while. Return was super simple and no issues. All the staff were very friendly and helpful.

Reviewed: Jun 7, 2023

Overall, it was okay. Possibly because I purchased their insurance, the deposit refund was very quick—I received it shortly after returning the car. The only downside was the shuttle driver. She arrived late and showed no sign of apology. We had a bit more luggage, and as we were loading piece by piece onto the vehicle, not only did she not help, but she kept rushing us, claiming that being late would incur penalties. We ended up sweating profusely trying to hurry. If she was worried about penalties, why not arrive earlier or on time? Their approach is truly puzzling. The car they gave us had a broken rear windshield wiper, but everything else was fine.

Reviewed: Jul 3, 2025

The service attitude is very good.

Reviewed: Feb 2, 2024

My friend recommended us to use ZuzuCar. On April 20th, we rented a car after my friend advised against purchasing insurance and told us to record videos of the car during pickup. At the car pickup, we filmed all the scratches and the car body. We booked the car online and picked it up at Alicante Airport. The staff told us to buy insurance, but we declined. The rental was very cheap, costing only 757 RMB from April 20th to May 3rd. We understood they were pushing insurance to make money, as the insurance would cost 378 euros. We insisted on not buying it. However, the staff said that if there were scratches over 5 cm, we'd have to pay 1350 euros. At that point, I was tempted to buy, but my friend insisted it wasn’t necessary, so we ended up not purchasing insurance. Another issue arose because I didn’t have the physical copy of my driver’s license. I only had a notarized and Hague-certified copy, which they refused. Later, my husband used the international driving license translation service from Alipay, and the staff accepted it. However, they insisted on adding a second driver fee for 130 euros, making my husband the second driver; otherwise, we couldn't proceed. We agreed immediately, as we just wanted to get the car. Finally, we successfully picked up the car. During the rental period, I didn’t dare drive out of fear since we didn’t buy insurance. My husband was cautious with parking and driving, and there were no issues. Eventually, the return process went smoothly. We returned the car at 7 a.m. on May 3rd, cleaned thoroughly, without a single scratch or dent. The staff inspected the car with a flashlight on her phone, checking every detail. All the scratches she pointed out were already documented in my photos, and she confirmed everything as okay. After a 10-minute inspection, she gave me a thumbs-up and said I was good to go. I asked whether I needed to sign anything to confirm, but she said no and that I could leave. I also asked when the deposit would be refunded, and she said it would take 7-10 business days, or possibly sooner. The deposit was the 1350 euros frozen due to not purchasing insurance. However, the next day, I received an email stating they would deduct 100 euros. I was stunned. Everything had been confirmed as okay, so why was I being charged? I quickly contacted customer service via the ZuzuCar app. Due to the time difference, we exchanged emails over a few days. They claimed there were scratches on the wheels and wanted me to pay 100 euros. I couldn’t believe it—who thinks about photographing the wheels during pickup? It felt absurd! I responded via email, refusing to agree. Eventually, ZuzuCar negotiated with them, refunded me 30 euros, and offered a 200 RMB coupon. After several days of back-and-forth, I decided to drop the issue. For future rentals, make sure to take thorough photos and videos during pickup, and record the entire return process too.

Reviewed: May 12, 2025

The car rental company aggressively pushes insurance.

Reviewed: Jan 17, 2025

Excellent

Reviewed: Oct 5, 2024

Excellent service from start to finish. Car was superb, better then I had expected and big enough for four adults. Took 3 large suitcases comfortably. Car make - Link&co O1. Never heard of it but was fantastic. Had the insurance certificate so no sell of additional car insurance

Reviewed: Aug 16, 2022

The store pushed for insurance sales, and after I refused to purchase, they maliciously nitpicked when I returned the car. I picked up the car at night, the lighting was dim, and they only prompted to check the body, not the rims. When returning the car, they claimed there were slight scratches on the rims and maliciously demanded 260 euros for compensation. The scratch was less than 2 cm and it was unclear if it was caused by me, but they still made me pay. This car rental company is maliciously targeting Chinese consumers.

Reviewed: Oct 31, 2020

Excellent!

Reviewed: May 2, 2025

Very satisfied. Recommended the convertible T-Roc with a rooftop cover for 30 euros per day. After checking the model, it looked good, so I agreed.

Reviewed: Mar 12, 2025

Alicante Airport wasn’t crowded, just two customers and two staff at the desk, so there was basically no waiting time.

Reviewed: Oct 8, 2024

Great service at the counter. Received a complementary upgrade and the car was great. Very smooth checkin and no pressure to buy add on insurance only a question.

Reviewed: Aug 27, 2019

The process is very simplified and quite professional

Reviewed: Mar 2, 2019

Overall quite satisfied, efficient service.

Reviewed: Nov 19, 2024

This Company is absolutely appalling. They bullied us into taking some insurance policy which we didn't need, and said that if we didn't take it, they would charge us over €1500 deposit. We didn't get the car we booked, even though it was supposed to be guaranteed. The staff were rude, extremely unhelpful and downright unprofessional. I definitely would never use them again. Even on drop off, they were rude. They made me re-park the car and criticized me for not filling the car up at their designated fuel station (I assume they get a commission for that as well!)

Reviewed: Jan 9, 2024

The pick up at the airport took far too long! Other than that everything was great

Reviewed: Jul 29, 2023

Car rental very pushie to get us to buy their insurance. If you did not take up the insurance, they will assign new car with no dent, stain at all. Then even at a slightest chance they will find something to charge damage fee. Ours was scratch at left rim where you can easily remove with polishing. But our argument do not go well with the company.

Reviewed: Nov 28, 2021

Always a little longer to pick the car up but a good service overall

Reviewed: Mar 12, 2020

The pickup location is very inconvenient, not located inside the airport, and it closes at 9 PM sharp with no exceptions. They provided a full-size MPV from a local Spanish brand, which has a spacious interior and is very practical to use.

Reviewed: Oct 2, 2024

A great smooth pick up process. The staff were really helpful and friendly. Car was very clean inside and out. Staff at drop off point again, really helpful and very friendly indeed.

Reviewed: Sep 24, 2024

RIP OFF One lady on the counter waited over 30 minutes to get my paperwork while she was doing the up selling bit to another English customer in front of my family Then when I got to the counter I had the big up sell on everything which is another story Returned the vehicle early in the morning as our flight was very early, I videoed the vehicle before parking up the vehicle was in prestine condition I have been noticed by my credit card company they have taken over £400 off my card for I don’t know what, I have now got to fight budget to get my money back the whole rental was a scam, cheap hire and take what money you want off the customers card at the end I will be taking this to the highest level with maximum exposure to avoid others being ripped off

Reviewed: Sep 3, 2019

Service of budget was terrible. Aggressive selling of larger car. Aggressive selling of extra insurance. I think an Audi q3 is smaller than a bmw 3 series too. Not happy at all. Man was rude and slow Asked me to bring a receipt Showing I’d topped up fuel.

Reviewed: Aug 24, 2019

J' attend le déblocage de la somme de garantie sinon tout c'est très bien passé.

Reviewed: Aug 6, 2019

very helpful

Reviewed: Jul 4, 2019

Quick process, no long queues

Reviewed: Sep 18, 2024

Very accurate! Best experience with rental cars so far!

Reviewed: Oct 17, 2019

Je pense que firefly sont arnaqueur Vous payez sur le site on vous affiche un prix 45 euros, arrivais devant le guichet on vous dit de payez 540 euros ,il est 2 heures du matin vous avez des enfants avec vous vous êtes obligé d'accepter Ce n'est pas normal

Reviewed: Jun 23, 2019

Provided us with a brand new car, excellent!

Reviewed: Apr 25, 2019

Had a very long wait of one and a half hours to get the keys at the airport. Firefly knows in advance when people are arriving to collect cars and how many. Why are arrangements not made to deal with customers in a timely manner? The customer service representative did not apologise for the wait. I had 3 young children and it was 11pm at night. Instead he had a go at trying ti confuse me into buying extra insurance.

Reviewed: Apr 24, 2019

Nice small car, just what we needed.

Reviewed: Jul 14, 2024

Slight queue at the collection point but it was a busy time. Car was as expected and good condition.

Reviewed: Aug 31, 2019

I was inexplicably overcharged and am currently coordinating through the rental company. Thieves are rampant in the Barcelona subway; I encountered two groups of thieves within five minutes, which was terrifying.

Reviewed: Sep 8, 2014

Very good.

Reviewed: Sep 12, 2024

The guy on the desk at Goldcar was possibly the rudest person I have ever dealt with. He definitely shouldn’t work in customer service. He was very put out we had our own Insurance and therefore did not require his. If goldcar and up as an option in qeeq again I would not book.

Reviewed: Jun 3, 2024

at pickup car had more damage than on the paperwork provided and staff refused to inspect it with me to identify additional damage. On return they were only willing to issue a verbal ok and it took 20 minutes of arguments to get a signed piece of paperwork. they still refused to confirm that the car was full of fuel

Reviewed: Nov 26, 2019

Counter staff (women) not particularly friendly but we still like to use Goldcar.

Reviewed: Oct 7, 2019

No parking on returning car.

Reviewed: Oct 6, 2019

The wait time was too long, but the staff provided great service. It is inside the airport, so it was easy to find.

Reviewed: Jul 8, 2024

Car was new, in perfect condition and very clean. Very fast pick up and drop of, nice staff as compared to other companies

Reviewed: Apr 24, 2024

Very good overall, but as we booked and paid on line before we went some of the charges weren’t explained properly to us ! You could make it clearer about fuel charges and insurance fees. We booked two cars and wanted to add a driver to one , but the guy we dealt with did not listen and added 3 drivers to on and two on the other ! And charged for the extra driver but it was quicker to just go with it.

Reviewed: Aug 8, 2023

we use in the pasted but price were getting hirer

Reviewed: Nov 29, 2022

Lovely service. Quick and polite

Reviewed: Mar 12, 2020

Great service, great car, easy to deal with. No dphard sell of insurance.

Reviewed: Oct 29, 2022

Fantastic, very easy from start to finish!

Reviewed: Aug 22, 2022

When I arrived, there was only one staff member, and I had to wait in line for over half an hour. They told me the original automatic car was not available, so I had to take a manual car with over 130,000 kilometers on it, which was old and full of scratches. The passenger seat was filthy and stained, and it couldn't be cleaned properly. I lodged a complaint two weeks ago and still haven't received a response.

Reviewed: Apr 28, 2022

Very good service by Europcar staff at Alicante airport. Collection of vehicle was fast and straight forward. Car was perfectly clean outside with a seal across the door to show it had been CV19 cleaned inside. Drop off was really excellent - a lady met us as we pulled in the drop off bays, she checked it over and signed us off in less than 5 mins. Got an email 10 mins later with certificate to say all was fine and no extra charges for anything (as I expected). Europcar - Keddy run a great service - superb!

Reviewed: Oct 3, 2021

Mauvaise surprise de recevoir une facture de surcoût avec 21€ de prise en charge Aéroport et la facturation de 9 litre de carburants+ frais alors que j’ai restitué le véhicule avec le pleinj,ai demandé un remboursement Mais pas de réponse à ce jour. Merci de votre action

Reviewed: Aug 25, 2019

car exterior badly scratched and worried bearings may have gone but overall happy

Reviewed: Jun 9, 2019

Fabulous service.

Reviewed: Feb 22, 2020

Location of pick up at Alicante airport is a bit difficult. Once found, we had to wait a bit for the mini bus. The mini bus took up straight to the door to be greeted by a gentleman who told us to go and get a ticket. Check in was smooth and straight forward. No hard selling!! Which was a major bonus. Car was in great condition, practically new. Would recommend.

Reviewed: Dec 8, 2019

The pick up location is extremely difficult to find. There is no sign up whatsoever for Amigo. This needs to be addressed urgently as we spent over an hour trying to find it.

Reviewed: Sep 6, 2019

Very misleading with fees and monies

Reviewed: Jul 11, 2019

At pick up tried to sell fully comp insurance but already had multi trip Zurich backed top up insurance. WS told this will not fully cover damage costs but ignored this and did not take extra insurance

Reviewed: May 13, 2019

Tried to sell additional services and insurances which were totally irrelevant. Drop off location: very difficult to find empty parking spot.

Reviewed: Nov 29, 2019

Very easy procedures. The car was above my expectations

Reviewed: Oct 27, 2019

Tried to sell insurance which was already included

Reviewed: Oct 23, 2019

Overall experience was very good

Reviewed: Oct 4, 2019

I had trouble finding which provider was renting this car as the hirer is a subsiduary of GOLD car but it was not obvious. The woman on the desk was very agressive and tried to sell me more insurance although I explained to her that I had already bought this through the online purchase. She kept saying the car was not insured. The car provided was full of dents and scratches and although I took loads of photos I am waiting to hear if they now try and bill me for some of these!

Reviewed: Oct 4, 2019

The car rental service was acceptable, but the attitude during car return was extremely poor.

Reviewed: Oct 14, 2019

Big queue and only 2 staff at counter in airport

Reviewed: Aug 23, 2019

The service executive at the pickup counter was not very transparent. He tried very hard to upsell to very expensive options and was not transparent about the insurance options. I had to ask a lot of questions to really understand what was applicable to me so that i did not get overcharged

Reviewed: May 8, 2019

Car was fine. My own fault, but the fuel policy was not clear enough. What started out as a very good value rental soon gets eroded with additional and unexpected fuel refill charges.

Reviewed: Sep 3, 2019

Car was expected.

Reviewed: Sep 2, 2019

Like: very friendly at pickup point

Reviewed: Oct 23, 2017

An additional 'airport tax' charge had to be paid at the desk which I was not expecting and was told was mandatory. Would rather have been made fully aware of this beforehand so that I could have planned accordingly.

Reviewed: Jul 9, 2019

Car was all we expected.

Reviewed: May 13, 2019

After returning the car I was charged, these are hidden fees not explained during check in

Reviewed: Apr 5, 2019

Perfect score, both pick-up and drop-off went very smoothly.

Reviewed: Sep 13, 2024

Excellent exceeded expectations

Reviewed: Apr 2, 2019