18 Car Rental Brands in London, England, United Kingdom

I booked a BMW, but they didn't have it and gave me a Volkswagen instead. The seats were very uncomfortable.

Reviewed: May 5, 2025

Excellent

Reviewed: Dec 13, 2024

There is mandatory insurance upselling. The company's staff said the rental fee is low, so insurance must be upsold.

Reviewed: Dec 2, 2024

Although I wasn’t a fan of the manufacturing quality of the MG I had, I was grateful for the upgrade to automatic and the friendliness of Mark at the desk when I picked up and dropped off the car

Reviewed: Nov 18, 2024

I waited in line for 2 hours. This was my most frustrating car rental experience, completely tricked by the London Devila car rental company. I underestimated the speed of the London Underground and the airport express, and even worse, the efficiency of the rental company. There were only 2-3 people ahead of me, but by the time it was my turn, over 2 hours had passed. A man dressed in a suit and tie, looking different from the other staff, attended to me. He told me my reservation had expired, as bookings were only held for 1 hour. I had to make a new rental at a rate of £140, and he said I had no other choice because the original booking was non-refundable and there were no other rental companies nearby. They said they only had expensive automatic cars available. As I had no evidence to prove I arrived within the 1-hour window, I couldn't reinstate my original booking. Left with no choice, I negotiated and rented a car for 2 days at £82. While discussing the issue with the platform, the woman behind me said she had also arrived late and had booked an automatic car online, but she wasn't good at driving manual cars. After completing my paperwork, I saw she had already picked up her car. This indicates that there were indeed other automatic cars available. This rental experience made the reservation meaningless—not only did I not get the car I booked, but I was forced to rent on-site at double the price, feeling like I was being taken advantage of in a bad situation.

Reviewed: Nov 13, 2024

Very good.

Reviewed: Apr 30, 2025

The overall service was quite satisfactory. The car pickup process was relatively simple, but it required two non-UnionPay credit cards for the deposit. Returning the car was also very convenient. If there was no accident and the tank was full, just return it as is. Staff will check the fuel level and inspect the car body. That’s it for the return!

Reviewed: Apr 30, 2025

Very satisfied

Reviewed: Apr 28, 2025

I've never had such a smooth experience before.

Reviewed: Apr 24, 2025

Avis are high quality established car rental company and staff very helpful.

Reviewed: Apr 20, 2025

Satisfied

Reviewed: Apr 27, 2025

No queue, and the airport shuttle bus is very convenient.

Reviewed: Feb 10, 2025

Great! I always rent cars from Hertz for road trips.

Reviewed: Feb 8, 2025

Very satisfied

Reviewed: Jan 11, 2025

We arrived at HERTZ earlier than the scheduled time, and the reserved car model was not available. The staff said they could only offer an electric car or a manual transmission car unless I paid double the order price for an upgrade. I declined and decided to wait. After waiting for nearly 2 hours, another experienced staff member managed to provide me with an SUV one size smaller than what I had reserved. I had booked a small SUV, which was supposed to fit three 24-inch suitcases in the trunk, but they gave me a compact SUV that barely fit two 24-inch suitcases. After placing the luggage, there was barely room for even a large bottle of water in the trunk. Having rented cars internationally five or six times, this was the only time a rental company downgraded my car model. The service at HERTZ Heathrow Airport branch was really disappointing. The car itself was in good condition, quite new, with only a few thousand miles on it.

Reviewed: Oct 4, 2024

Satisfied with the free shuttle to Hilton, and the car was parked in the Hilton parking lot.

Reviewed: Apr 26, 2025

It took an extremely long time, and the type of car provided was completely different from what was promised. The car had a lot of scratches and was in poor condition.

Reviewed: Apr 22, 2025

The vehicle was clean and tidy. Customer service was smooth and they were polite

Reviewed: Mar 4, 2025

The vehicle was very dirty inside with alot of external damage. Green motion accidently charged me for an additional day prior to the vehicle return (the return date on qeeq was correct on the signed vehicle contract). They promised to refund me and never did. Luckily qeeq assisted with refunding me

Reviewed: Mar 4, 2025

The service was decent, but the car model did not match the description. The process was fairly quick, but the booked car was unavailable, possibly because we arrived too early. The deposit was excessively high, £1505. Purchasing their insurance might lower the deposit amount.

Reviewed: Feb 6, 2025

The Europcar branch in London was relatively easy to find. The staff initially tried to upsell an upgraded vehicle model, but after I clearly declined, they still provided the original model. Overall, it was alright. The car had quite a few scratches, but during the return process, the staff inspected the vehicle very thoroughly.

Reviewed: Apr 21, 2025

The overall service was fine, but our car was canceled due to our flight delay, and we had to pay more to get another car at the store.

Reviewed: Apr 5, 2025

I have rented cars abroad many times in Europe, but my experience with Europcar in London was exceptionally troublesome and disappointing. I strongly advise against choosing this company in London. From the very beginning, the car pickup staff try to sell insurance and make intimidating remarks, followed by complicated processes involving various fines, and ending with a series of email hassles related to returning the car. For such a large company, their London branch is full of pitfalls, fines, and inexplicable issues that will cause you significant trouble. The service and overall experience are extremely poor. Among all the car rental companies I have used many times, this one is by far the most frustrating and stressful. Renting a car is supposed to enhance convenience, especially when traveling abroad where there may already be language barriers, but this company will ensure you deal with endless issues during your trip. Choose wisely, and I strongly suggest avoiding this company in London.

Reviewed: Mar 31, 2025

Satisfied

Reviewed: Mar 5, 2025

Short waiting time.

Reviewed: Feb 26, 2025

Satisfied

Reviewed: Apr 14, 2025

Excellent customer service. Speedy and efficient service. Extremely polite!

Reviewed: Mar 10, 2025

Pretty good, quite nice.

Reviewed: Feb 11, 2025

Very satisfied.

Reviewed: Feb 7, 2025

The company staff were very professional and patient, and they quickly answered all my questions.

Reviewed: Feb 6, 2025

Although my flight was delayed, they kept the vehicle for me. However, they still tried to sell me driving insurance. The fuel tank was only half full, so I had to refuel before hitting the road.

Reviewed: Apr 7, 2025

We arrived a bit later than the scheduled pickup time, yet there were no cars available. After completing the paperwork, we had to wait over ten minutes for the car to return.

Reviewed: Apr 4, 2025

Good service attitude, no sales pitches, and convenient return process.

Reviewed: Mar 18, 2025

Great service, fast pickup and return!

Reviewed: Mar 8, 2025

Very convenient with excellent service attitude.

Reviewed: Feb 11, 2025

We reserved a Mercedes A-Class automatic, but the store had no stock and replaced it with a BMW 1 Series manual, which we refused. They then upgraded us to a GLB, but there was a £300 upgrade fee. At pickup, they said the fee would be refunded when we returned the car. However, at drop-off, they denied it. The inspector claimed I had signed for it, and the salesperson avoided me the entire time. The store manager brushed me off, and they refused to check the surveillance footage. Extremely poor experience.

Reviewed: Apr 1, 2025

The actual car model was different.

Reviewed: Mar 30, 2025

Excellent

Reviewed: Mar 16, 2025

Very satisfied.

Reviewed: Sep 11, 2024

Very satisfied

Reviewed: Aug 26, 2024

Excellent.

Reviewed: Mar 17, 2025

Good. Dispute over scratch on car body was efficiently resolved after we could show photos of condition at point of returning the car.

Reviewed: Mar 16, 2025

Not very friendly or communicative. Overcharged me for damage. The rest was more or less fine.

Reviewed: Mar 10, 2025

Good.

Reviewed: Feb 6, 2025

Overall service was satisfactory, but during pickup, the staff seemed to treat us differently. We had two families renting cars, and at first, they tried to push me to upgrade. When I refused, I ended up with a Series 1 car, which was very small and not the specified SUV model. However, my friend with the same reservation was upgraded to a Series 3 for free. The only apparent difference was that I was served by a South Asian staff member. Everything else was fine.

Reviewed: Jan 31, 2025

Couldn't get the car at all. Avoid Eurocar. It's actually operated by Eurocar, but they claimed the vehicle availability on the third-party system was incorrect. We checked their official website, and even though it showed cars available, it doesn't necessarily mean there are cars in reality. Totally ridiculous. Herz and Avis are much better.

Reviewed: Mar 8, 2025

Too much hard selling, from 100 pounds a day to 20 pounds a day, it's endless and exhausting. They even inexplicably charged for an extra day. This is not recommended.

Reviewed: Nov 19, 2024

Very satisfied, I will choose their cars again next time.

Reviewed: Oct 6, 2024

Overall, the service provided by QEEQ was quite prompt and satisfactory. However, the service from the actual rental company, Europcar, was rather passive. They didn’t confirm any scratches during pickup, and during drop-off, they claimed the car had been scratched by us. Fortunately, we had recorded everything on video; otherwise, we would have had to pay for the damages.

Reviewed: Aug 25, 2024

The lady at reception was very enthusiastic and cheerful. Great positive energy.

Reviewed: Aug 17, 2024

This rental location does not offer 24-hour drop-off service. It opens at 7 AM, which could be problematic if you have an early flight. Suggest clarifying this.

Reviewed: Feb 8, 2025

Really should have been made aware of the importance of preregistering our car with TFL and been made aware of Congestion Charge Zone.

Reviewed: Oct 19, 2024

The staff's attitude was good and they were quite patient. However, there was an issue when making the payment during pickup. The store's POS machine malfunctioned and maxed out a credit card. It was only after switching to a different POS machine that the payment went through. This not only wasted a lot of time but also caused inconvenience with subsequent card expenses.

Reviewed: Jul 27, 2024

Good service, they offered insurance but didn't push when I declined.

Reviewed: Jun 13, 2024

Highly satisfied

Reviewed: Jun 2, 2024

The extra insurance was super expensive. It was more than the rental price, which seems ridiculous.

Reviewed: Jan 14, 2025

There is a free shuttle bus from the airport, and the staff was very friendly. Very satisfied.

Reviewed: Dec 24, 2024

The process was completed very quickly.

Reviewed: Dec 15, 2024

Waited pretty long and my tire had a slow leak. No one was rude or anything so I enjoyed the employees for sure.

Reviewed: Nov 20, 2024

The car rental process was smooth, the procedures were simple, and both pickup and return were very quick.

Reviewed: Nov 12, 2024

The car pickup process was the most troublesome, but everything else was great.

Reviewed: Oct 7, 2024

The efficiency was quite low, and they indirectly charged an extra £15 for airport drop-off; otherwise, we would have had to wait for half an hour. Feels like a rip-off.

Reviewed: Sep 30, 2024

Service efficiency is average. Returning the car in the afternoon needs improvement. The car key should be placed in a prominent location at the rental company, not handed over to airport security. After working hours, it was difficult to find the security personnel. I had to ask several people and wait a long time to find where the key was left.

Reviewed: Jul 16, 2024

Customer service was very poor on collection. Car availability was very poor so was made to wait instead of being provided with a free available upgrade.

Reviewed: Jul 4, 2024

Staff overselling upgrades and unable to process deposit due to machine error twice

Reviewed: Dec 19, 2022

I was so impressed by Rodney who assisted at Europcar. He was polite, friendly and went above and beyond. I was very happy with the upgrade he gave and made my day. Rodney is by far a credit to Europcar and will certainly be using them in the future. Nothing is too much trouble for him, thank you!

Reviewed: Dec 7, 2022

The car requested - Volkswagon - was not available. the options were not great so had no option but to pay a lot more and take another vehicle.

Reviewed: Jun 29, 2022

Very good

Reviewed: Jul 4, 2024

The counter staff, both at pick up and drop off, were amazing. I cannot praise them highly enough.

Reviewed: Dec 13, 2022

Overall good experience, the bus instructions were a little confusing and the bus to Drivalia is the hotel hopper, they could be more explicit in those instructions. Honestly the company should just look them over again and make them better. Mileage limit not an issue but might be for some.

Reviewed: Jan 2, 2024

The manager at this branch was a legend! Made everything clear about the policy’s for protection had my car ready within 10 mins. He would be the first person I’d send people too for a hire car and I will defiantly be using them again.

Reviewed: Sep 18, 2023

Fast, easy and straightforward

Reviewed: Oct 17, 2022

The car was fine. There was some delay on pick-up due to incorrect address of Easirent desk at Gatwick in the pick up instructions. They could not explain the error.

Reviewed: Aug 18, 2022

Poor CS on pick up with endless hassle to get the car as a local hirer. Seemed focused on selling add ons and to foreign travelers only. Jetta should be medium saloon car not a compact. Had to let family travel by foot in order to transport luggage

Reviewed: Aug 11, 2022