26 Car Rental Brands in Florence, Tuscany, Italy

The staff provided excellent service. There was a strike in Florence that day, so we waited in line a bit longer, but the staff had a great attitude and even worked overtime for over half an hour. Returning the car at Rome Airport was also incredibly smooth.

Reviewed: Oct 11, 2025

I booked a Corsa with full insurance from the rental company, but the Corsa wasn't available. They upgraded me for free to a hybrid MG SUV, a domestic car that's quite fuel-efficient. It was a new car with just over 10,000 kilometers total mileage. When picking up the car, they briefly tried to sell road assistance insurance, but when I declined, their attitude remained polite. The process of completing the paperwork and picking up the car was about 600-700 meters apart, and they provided clear instructions which made it fairly easy to find. During drop-off, they mentioned that since I had full insurance, there was no need for vehicle inspection—just hand over the keys and leave. Overall, the experience was pretty good.

Reviewed: Sep 22, 2025

Satisfied

Reviewed: Aug 13, 2025

Reviewed: Aug 11, 2025

Reviewed: Aug 4, 2025

Very good.

Reviewed: Oct 9, 2025

Very good.

Reviewed: Nov 11, 2024

It's okay.

Reviewed: Oct 5, 2024

The service attitude was excellent, no hidden charges, and the pickup and drop-off process went smoothly, though the pickup counter was hard to locate.

Reviewed: Sep 27, 2024

Reviewed: Aug 10, 2024

Pickup was convenient, but the fuel tank wasn't full. I forgot to take a photo, so I refilled it before returning the car. Also, the car didn't have windshield washer fluid, but thankfully, I didn't need it during the trip.

Reviewed: Oct 9, 2025

No upselling, good service attitude, and quick response.

Reviewed: Jun 3, 2025

Overall good. The car was very new, with just over 7000 km mileage. It is rear-wheel drive, which sometimes lacked power when driving in the Tuscan countryside, especially on gravel roads or uphill dirt roads.

Reviewed: May 18, 2025

Great service!

Reviewed: May 13, 2025

It's pretty good.

Reviewed: May 9, 2025

Good service

Reviewed: Oct 1, 2025

The price is very affordable, and there are no hidden charges.

Reviewed: Aug 28, 2025

Reviewed: Jun 30, 2025

Overall satisfied, but it's a pity there are no smaller cars.

Reviewed: Jun 20, 2025

Everything was great except for the queue to pick up the car. The car we got was brand new, even the steering wheel was still wrapped!

Reviewed: May 7, 2025

Very good and trustworthy brand.

Reviewed: Oct 1, 2025

The service was decent, but their English was not very fluent.

Reviewed: May 4, 2025

Very good, the restricted areas and refueling policy were explained clearly! They had us record a video before picking up the car.

Reviewed: May 3, 2025

Very good, there was no one when picking up the car, it was arranged quickly.

Reviewed: Feb 18, 2025

Very satisfied

Reviewed: Nov 17, 2024

Overall, very satisfied. However, I recommend purchasing full insurance at the store. They can't check the online insurance to confirm whether we bought it or not, so they will still ask about it in-store. Buying full insurance directly in-store also puts them at ease when returning the car.

Reviewed: Jun 6, 2025

Pretty good. It's normal for them to promote insurance; just politely decline if you're not interested.

Reviewed: Aug 21, 2025

Not bad, QEEQ is always responsive to inquiries.

Reviewed: Jul 25, 2025

Pretty good.

Reviewed: Jul 20, 2025

It's alright, the staff has a good attitude. There are some routine sales pitches, but that's understandable. They mentioned providing an Audi A6 wagon but gave us a Ford Kuga instead, which is quite different. However, since places in Italy are small and compact cars are easier to park, it's acceptable.

Reviewed: Jun 25, 2025

Very good.

Reviewed: Apr 8, 2025

Not bad overall. The car had a lot of scratches, so be sure to take photos for evidence, or better yet, record a video of the entire car! When returning the car, if you didn’t purchase full insurance directly from Avis, they will inspect the car very carefully. If the staff points out damage and you don't have evidence, it can easily lead to disputes.

Reviewed: Aug 6, 2025

Reviewed: Jul 31, 2025

Pretty good

Reviewed: Jul 12, 2025

Fabio was patient and provided excellent service.

Reviewed: Jul 12, 2025

Overall, AVIS has relatively low efficiency. The wait time for picking up the car was long. When inquiring about how to return the key, I was instructed to use a keybox for self-service drop-off, but I was later charged a late return fee. The store's phone was unreachable. The actual car model provided was not very satisfactory, with poor handling.

Reviewed: Jul 8, 2025

Reviewed: Jun 28, 2025

Reviewed: Dec 31, 2024

Very quick

Reviewed: Oct 8, 2024

Quite good

Reviewed: Mar 21, 2023

Reviewed: Jun 21, 2025

No queue at all.

Reviewed: Feb 14, 2025

Reviewed: Oct 3, 2024

Very satisfied with the efficiency of the service staff.

Reviewed: Sep 26, 2024

Reviewed: Jul 25, 2024

Reviewed: May 21, 2025

Reviewed: May 15, 2025

Reviewed: Apr 9, 2025

It's okay, the staff have a good attitude.

Reviewed: Dec 14, 2024

Very satisfied!

Reviewed: Nov 21, 2024

Reviewed: Apr 17, 2025

Reviewed: Apr 7, 2025

Reviewed: Feb 24, 2025

Un está bloqueado el Depósito en mi tarjeta de crédito luego de 3 dias

Reviewed: Aug 7, 2024

Excellent service! When I rented the car, I was alone and rented a small car, but they upgraded me to a bigger car. Very satisfied.

Reviewed: Nov 24, 2024

Reviewed: Aug 26, 2017

The model is a Fiat Panda, the vehicle is in excellent condition with approximately 14,000 kilometers driven. Comfortable to drive, the trunk fits a 28-inch suitcase. Returning the car was very smooth as well. Truly a big company with a reputable brand, highly trustworthy.

Reviewed: Sep 17, 2025

The location was easy to find, everything went smoothly.

Reviewed: Sep 16, 2025

The only issue was the staff in the parking lot not understanding how the vehicle operated

Reviewed: Oct 1, 2024

Needs to stay open later in the evening to cover late arrivals.

Reviewed: Sep 25, 2024

Overall satisfied

Reviewed: Jul 21, 2024

Reviewed: Jul 17, 2024

Waited an age to get seen and then the agent stated they did not have the three child booster seats I’d ordered. She was wholly unhelpful and I had to be very forceful and insistent before she reluctantly managed to procure the child seats. On return the company have fraudulently tried to pin damages on me for defects that existed at the time of pick-up. Fortunately, I took photos before driving off but that hasn’t stopped them withholding my cash for the trumped-up “damage”. Disgraceful and illegal behaviour from what I had previously thought were a reputable organisatio.

Reviewed: Jul 16, 2024

Counter staff not particularly friendly and not really helpful when we asked for advice on returning car and avoiding traffic limitation zone. Drop off was straight forward.

Reviewed: Oct 26, 2022

Car fitted in 4 large suitcases without parcel shelf in place. Unfortunately hire company wouldn’t let us leave it so it had to sit in front of back seats entire journey.

Reviewed: Jun 7, 2022

Very good.

Reviewed: Sep 25, 2025

Vehicle pickup and drop-off were both handled at the Hertz store, and they provided an upgraded vehicle, which was excellent. The car was in great condition. The service was straightforward without any upselling or unnecessary chatter. Highly recommended.

Reviewed: Jun 7, 2025

The agent at the airport car rental was extremely helpful and friendly. The car was not very clean inside, nothing major but I don’t think it had been cleaned just before being rented to us.

Reviewed: Jan 1, 2020

Reviewed: Nov 3, 2019

Only downside was the drop off, we kept missing the turning as it wasn't sign posted very well. The staff were extremely friendly, and spoke good English. Everything was good with the car, it was clean and exactly what we wanted.

Reviewed: Oct 4, 2019

Staff a bit pushy to buy comprehensive car insurance and tried to scare us but other than that everything else was good. Thanks

Reviewed: Nov 2, 2019

We received a fiat panda in good condition. We were charged twice for the cost of the car rental once by EasyRentCars and again by Goldcar. Had to waste my time scanning rental agreements.

Reviewed: Sep 11, 2019

Everything worked out well. The only catch is a large deposit.

Reviewed: Sep 4, 2019

I have rented cars multiple times, however, it has always been through Avis/Hertz/EuropCar. This has been the first time I rented Gold Car and experience was a breeze. Collected the car in 15 minutes flat from Florence Airport. Car Drop-Off process took no more than 10 Minutes - Francesco at Gold Car Drop Off was really helpful and quick. The car condition was excellent and as good as new. Just awaiting refund of the deposit/authorisation. Once that comes through, will leave a detailed review. Have been advised that the refund takes about 2 weeks time.

Reviewed: May 6, 2019

The problems for drop & pick-up were due to work in progress of all the area of rental car society.

Reviewed: Apr 25, 2019

Counter staff on pick up was incompetent, slow and always on hi s phone. Didn’t seem to know his job and just wanted to sell extra stuff taking up more time. Didn’t care about long line.very dissatisfied with the experience.

Reviewed: Oct 4, 2019

Not many people, the process was handled at a normal speed.

Reviewed: Aug 27, 2019

Reviewed: Apr 25, 2018

Good

Reviewed: Aug 30, 2017

Overall pretty good. Booked two cars for our trip and both got upgraded to a BMW X1 and an Audi Q2. They didn’t try to force any insurance on us. The only hassle was returning the car, as the area was filled with restricted zones and one-way streets, which the GPS failed to identify. We had to return to the hotel and get directions from the hotel staff to find the rental office. Make sure to ask for directions when picking up the car.

Reviewed: Jul 25, 2017

Fast processing, can return the car at a nearby parking garage for a fee of 13 euros. BMW X3

Reviewed: Oct 11, 2016

Reviewed: Aug 19, 2019

Reviewed: May 9, 2019

The car rental company did not rent the car to us, so we cannot evaluate.

Reviewed: Mar 3, 2015

Ordered a full size car, got a 1 litre engine vehicle and that replaced the car that was faulty. Stereo was smashed and media unit not switching on. First car done nearly 100,000 miles. Do not use firefly!

Reviewed: Aug 17, 2019

The 1 member of staff was very friendly, however waiting time was unacceptable due to there ONLY being 1 member of staff.

Reviewed: Jul 3, 2019

Reviewed: Aug 12, 2018