26 Car Rental Brands in Florence, Tuscany, Italy

Pretty good

Reviewed: Jul 12, 2025

Fabio was patient and provided excellent service.

Reviewed: Jul 12, 2025

Overall, AVIS has relatively low efficiency. The wait time for picking up the car was long. When inquiring about how to return the key, I was instructed to use a keybox for self-service drop-off, but I was later charged a late return fee. The store's phone was unreachable. The actual car model provided was not very satisfactory, with poor handling.

Reviewed: Jul 8, 2025

Although the language communication wasn't perfect, we still managed to rent a car.

Reviewed: May 10, 2025

They charged me 272 euros for tire wear within 10 minutes after I returned the car, without mentioning it earlier. They only deducted the fee after I left. Moreover, the vehicle was very small.

Reviewed: May 7, 2025

The process of picking up and returning the car was very smooth. Returning the car was almost instant. I received the return inspection report just as I was stepping onto the train station escalator. Europcar is trustworthy.

Reviewed: Jul 9, 2025

Very good

Reviewed: Jun 16, 2025

The insurance purchased through the platform is completely a waste of money. At the rental company, you have to buy their insurance again. If you don't buy their full coverage, they won't process the rental for you.

Reviewed: Jun 16, 2025

Good service, very considerate.

Reviewed: Jun 8, 2025

A bit slow and tries to upsell, but not pushy.

Reviewed: May 26, 2025

An additional insurance charge was added during pickup. Used the car for three days without any issues, but the central display screen suddenly stopped working during return, almost causing a dispute. After restarting the vehicle a few times, it started working again.

Reviewed: Jun 30, 2025

Overall satisfied, but it's a pity there are no smaller cars.

Reviewed: Jun 20, 2025

Everything was great except for the queue to pick up the car. The car we got was brand new, even the steering wheel was still wrapped!

Reviewed: May 7, 2025

Apart from the fact that the car we received was dirty and hadn't been cleaned properly, everything else was fine. There was no hard sell of expensive insurance. We added full coverage at the counter for 20 euros a day, which met our expectations, and for safety, we opted for full coverage. Adding an extra driver was 10 euros a day. The translation booklet from QEEQ allowed us to rent with a domestic driver's license. Remember to ask for the exact return address, as the one provided by QEEQ was not accurate. We refueled about 10-20 km away from the return spot. During the inspection, they said the tank wasn't full, and we had to either pay 100 euros or fill it up ourselves. We drove back and added 7 euros of fuel nearby, so it's best to refuel close to the return location.

Reviewed: Jul 3, 2024

This local Italian car rental company is very laid-back, no upselling at all. What you book is what you get. I had to ask for full insurance myself for it to be added. The rental location at Florence train station has separate spots for paperwork and car pickup. It's about a five-minute walk between them. Most importantly, the car pickup spot is in a garage outside the ZTL, which is very convenient! Once you finish the paperwork and walk over, the car is already prepared. There were no staff members around to explain anything, very laid-back! You inspect the car yourself and contact staff if there are any issues. During the paperwork, the staff told me to return the car with a full tank of fuel. I assumed the car was full when I picked it up, but it wasn't! I filled it up upon return and realized it wasn't full when I picked it up. I mentioned this to the staff when returning the car, and he just smiled and said I simply spent a bit more money but there was nothing he could do.

Reviewed: Jun 26, 2024

There were no issues with picking up or using the car. I rented it for just one day, so I didn't purchase their insurance and had a €1200 deposit held. The ridiculous part happened a day after returning the car when €98 was deducted from the deposit. I contacted customer service, and they explained it was a cleaning fee. When I returned the car, it was midday, and the staff mentioned it was the last shuttle before their break, so they rushed us off without properly inspecting the car. I then asked customer service for evidence of the car being dirty since we only rented it for a day, didn't drive through muddy areas, and absolutely didn't smoke or anything like that. It couldn't have been so dirty to warrant a €98 cleaning fee. The photos they eventually provided showed two small spots on the back seat, which made no sense because the two of us never even used the back seat. Finally, after almost two weeks of appealing to the Zuzuche (Car Rental Platform) customer service, they only refunded half of the charge. This whole experience was ridiculous. Here's a tip for everyone: make sure to inspect the car in person and do some cleaning before returning it.

Reviewed: Jun 28, 2025

They forced me to buy insurance, saying they would cancel the booking if I refused. I had no choice but to comply because being in such a remote area without a car would be very inconvenient. Initially, they told me the insurance would cost an additional 19 euros per day, but when I paid with my card, it turned out to be 27 euros per day. When I questioned why the price was higher than the agreed 19 euros, they claimed there had been a mistake and that the card charge was correct. Beware of this!

Reviewed: Dec 31, 2024

Very quick

Reviewed: Oct 8, 2024

Quite good

Reviewed: Mar 21, 2023

It's alright, the staff has a good attitude. There are some routine sales pitches, but that's understandable. They mentioned providing an Audi A6 wagon but gave us a Ford Kuga instead, which is quite different. However, since places in Italy are small and compact cars are easier to park, it's acceptable.

Reviewed: Jun 25, 2025

Very good.

Reviewed: Apr 8, 2025

They make things difficult if you don't buy their insurance.

Reviewed: Mar 12, 2025

Very convenient.

Reviewed: Feb 8, 2025

They create a tense atmosphere without giving clear instructions and then find opportunities to collect tips. Small dents as tiny as a grain of rice are completely undetectable from a single angle and require multi-angle photos to clarify and prove. The fuel gauge at pickup showed a remaining range of 520 kilometers, and at return it showed 670 kilometers, but I was fined 35 euros because the fuel gauge was slightly different. I strongly advise everyone to refill the tank completely within 3 kilometers before returning the car.

Reviewed: Nov 15, 2024

The interior and exterior of the car were not clean, with many stains and water marks. The return location address was unclear, requiring significant preparation beforehand.

Reviewed: Jun 21, 2025

No queue at all.

Reviewed: Feb 14, 2025

Budget seemed unfamiliar with the agreement and refused to accept the driver's license despite clear requirements, delaying my trip.

Reviewed: Oct 3, 2024

Very satisfied with the efficiency of the service staff.

Reviewed: Sep 26, 2024

Terrible experience

Reviewed: Jul 25, 2024

Overall, very satisfied. However, I recommend purchasing full insurance at the store. They can't check the online insurance to confirm whether we bought it or not, so they will still ask about it in-store. Buying full insurance directly in-store also puts them at ease when returning the car.

Reviewed: Jun 6, 2025

I booked an SUV but was given a Polo. Are these even the same type of vehicle?

Reviewed: Mar 23, 2025

Very good

Reviewed: Feb 21, 2024

No upselling, good service attitude, and quick response.

Reviewed: Jun 3, 2025

Overall good. The car was very new, with just over 7000 km mileage. It is rear-wheel drive, which sometimes lacked power when driving in the Tuscan countryside, especially on gravel roads or uphill dirt roads.

Reviewed: May 18, 2025

Great service!

Reviewed: May 13, 2025

It's pretty good.

Reviewed: May 9, 2025

Very satisfied, highly recommend this rental company. The staff are patient, and returning the car was very convenient (though this might be because we purchased full insurance).

Reviewed: May 2, 2025

Charged an additional fee on pickup that exceeded the company's prior notice.

Reviewed: May 21, 2025

It's okay.

Reviewed: May 15, 2025

Very good

Reviewed: Apr 9, 2025

It's okay, the staff have a good attitude.

Reviewed: Dec 14, 2024

Very satisfied!

Reviewed: Nov 21, 2024

The service was decent, but their English was not very fluent.

Reviewed: May 4, 2025

Very good, the restricted areas and refueling policy were explained clearly! They had us record a video before picking up the car.

Reviewed: May 3, 2025

Very good, there was no one when picking up the car, it was arranged quickly.

Reviewed: Feb 18, 2025

Very satisfied

Reviewed: Nov 17, 2024

It's actually the local company Locauto. The staff are very efficient, provide clear instructions, and I'm very satisfied. Both picking up and returning the car were relatively easy.

Reviewed: Oct 26, 2024

Average

Reviewed: Apr 17, 2025

Very good

Reviewed: Apr 7, 2025

The staff provided good service, but the car given was not the one I booked. Since I only used it for one day, I didn't pursue the issue. I originally booked an Alfa Romeo, but was given a Kia instead.

Reviewed: Feb 24, 2025

Un está bloqueado el Depósito en mi tarjeta de crédito luego de 3 dias

Reviewed: Aug 7, 2024

Excellent service! When I rented the car, I was alone and rented a small car, but they upgraded me to a bigger car. Very satisfied.

Reviewed: Nov 24, 2024

Terrible experience. They promised a Mercedes but only had a Volkswagen van. Refused to refund our money when we decided not to take the car.

Reviewed: Aug 26, 2017

Very good.

Reviewed: Nov 11, 2024

It's okay.

Reviewed: Oct 5, 2024

The service attitude was excellent, no hidden charges, and the pickup and drop-off process went smoothly, though the pickup counter was hard to locate.

Reviewed: Sep 27, 2024

The wait was quite long, both for queuing and receiving the car. The first car provided had no air conditioning, but the staff member kindly helped me exchange it for another one. The car wasn't given with a full tank, only about three-quarters full, so I returned it with the same level. However, it was hard to control the exact amount when refueling, and I ended up adding more fuel than needed.

Reviewed: Aug 10, 2024

The staff provided good service, but I had to wait a while to get the car because there were none available.

Reviewed: Jun 25, 2024

Very satisfied

Reviewed: Apr 26, 2025

The only issue was the staff in the parking lot not understanding how the vehicle operated

Reviewed: Oct 1, 2024

Needs to stay open later in the evening to cover late arrivals.

Reviewed: Sep 25, 2024

Overall satisfied

Reviewed: Jul 21, 2024

Let's talk about the car return experience first.

Reviewed: Jul 17, 2024

Waited an age to get seen and then the agent stated they did not have the three child booster seats I’d ordered. She was wholly unhelpful and I had to be very forceful and insistent before she reluctantly managed to procure the child seats. On return the company have fraudulently tried to pin damages on me for defects that existed at the time of pick-up. Fortunately, I took photos before driving off but that hasn’t stopped them withholding my cash for the trumped-up “damage”. Disgraceful and illegal behaviour from what I had previously thought were a reputable organisatio.

Reviewed: Jul 16, 2024

Counter staff not particularly friendly and not really helpful when we asked for advice on returning car and avoiding traffic limitation zone. Drop off was straight forward.

Reviewed: Oct 26, 2022

Car fitted in 4 large suitcases without parcel shelf in place. Unfortunately hire company wouldn’t let us leave it so it had to sit in front of back seats entire journey.

Reviewed: Jun 7, 2022

Nos dieron unos coches de categoría inferior a los contratados y más pequeños y además tuvimos que pagar 100€ adicionales por cada coche. Experiencia lamentable.

Reviewed: Oct 5, 2019

Vehicle pickup and drop-off were both handled at the Hertz store, and they provided an upgraded vehicle, which was excellent. The car was in great condition. The service was straightforward without any upselling or unnecessary chatter. Highly recommended.

Reviewed: Jun 7, 2025

The agent at the airport car rental was extremely helpful and friendly. The car was not very clean inside, nothing major but I don’t think it had been cleaned just before being rented to us.

Reviewed: Jan 1, 2020

The Florence airport car rental location provided on the website was incorrect. The store had moved 4 months ago, and we spent an hour walking around to find it. We left my elderly mother waiting at the old address sitting on the suitcase for over an hour. It was a terrible experience.

Reviewed: Nov 3, 2019

Only downside was the drop off, we kept missing the turning as it wasn't sign posted very well. The staff were extremely friendly, and spoke good English. Everything was good with the car, it was clean and exactly what we wanted.

Reviewed: Oct 4, 2019

Staff a bit pushy to buy comprehensive car insurance and tried to scare us but other than that everything else was good. Thanks

Reviewed: Nov 2, 2019

We received a fiat panda in good condition. We were charged twice for the cost of the car rental once by EasyRentCars and again by Goldcar. Had to waste my time scanning rental agreements.

Reviewed: Sep 11, 2019

Everything worked out well. The only catch is a large deposit.

Reviewed: Sep 4, 2019

Je vous ai ecris un mail a ce sujet. La guichetière a refusé de me donner le vehicule et a demandé 80e de plus pour me donner la voiture

Reviewed: Jul 2, 2019

I have rented cars multiple times, however, it has always been through Avis/Hertz/EuropCar. This has been the first time I rented Gold Car and experience was a breeze. Collected the car in 15 minutes flat from Florence Airport. Car Drop-Off process took no more than 10 Minutes - Francesco at Gold Car Drop Off was really helpful and quick. The car condition was excellent and as good as new. Just awaiting refund of the deposit/authorisation. Once that comes through, will leave a detailed review. Have been advised that the refund takes about 2 weeks time.

Reviewed: May 6, 2019

Counter staff on pick up was incompetent, slow and always on hi s phone. Didn’t seem to know his job and just wanted to sell extra stuff taking up more time. Didn’t care about long line.very dissatisfied with the experience.

Reviewed: Oct 4, 2019

Not many people, the process was handled at a normal speed.

Reviewed: Aug 27, 2019

I originally booked a fully prepaid car, but on the day of pickup, I was told it was unavailable. To avoid delaying my trip, I had to upgrade the model. However, I later found out that the cost of the originally booked car was not refunded, resulting in double charges. I have kept the payment receipt and transaction records, but have yet to receive a resolution. I don't know if it's due to internal mismanagement of the rental company or inefficiency of the platform!

Reviewed: Apr 25, 2018

Good

Reviewed: Aug 30, 2017

Overall pretty good. Booked two cars for our trip and both got upgraded to a BMW X1 and an Audi Q2. They didn’t try to force any insurance on us. The only hassle was returning the car, as the area was filled with restricted zones and one-way streets, which the GPS failed to identify. We had to return to the hotel and get directions from the hotel staff to find the rental office. Make sure to ask for directions when picking up the car.

Reviewed: Jul 25, 2017

Fast processing, can return the car at a nearby parking garage for a fee of 13 euros. BMW X3

Reviewed: Oct 11, 2016

We were given the wrong address when picking up the car, which caused our group to drag our luggage around for about half an hour early in the morning. Finding the drop-off location was also difficult according to the GPS, and it was near the ZTL areas. When we finally arrived, there was no staff available, so we couldn't confirm the return information in person, which added a lot of trouble to our trip.

Reviewed: Aug 19, 2019

Some aspects of the charges were not clearly explained, which can lead to misunderstandings.

Reviewed: May 9, 2019

The car rental company did not rent the car to us, so we cannot evaluate.

Reviewed: Mar 3, 2015

Ordered a full size car, got a 1 litre engine vehicle and that replaced the car that was faulty. Stereo was smashed and media unit not switching on. First car done nearly 100,000 miles. Do not use firefly!

Reviewed: Aug 17, 2019

The 1 member of staff was very friendly, however waiting time was unacceptable due to there ONLY being 1 member of staff.

Reviewed: Jul 3, 2019

There was basically no customer service and no explanation of basic matters. It felt very disappointing.

Reviewed: Aug 12, 2018