37 Car Rental Brands in Milan, Lombardy, Italy

Good.

Reviewed: Jul 15, 2025

The staff's attitude was average, but the process was very quick.

Reviewed: Jul 13, 2025

Very professional and smooth!

Reviewed: Jul 1, 2025

I originally booked an electric car but was worried about the range, so I switched to a gasoline car. The car was in great condition and I was very satisfied.

Reviewed: Jun 30, 2025

Very satisfied

Reviewed: Jun 24, 2025

Satisfied

Reviewed: Jun 20, 2025

Smooth process.

Reviewed: Feb 6, 2025

Very satisfied, no hidden charges.

Reviewed: Jul 13, 2025

They find excuses to charge for insurance. Avoid this company at all costs. There was a tiny spot on the front windshield that was barely noticeable during pickup. The inspector pretended not to check the glass. Upon return, they immediately pointed out the tiny spot, claiming it might have been caused by a stone and demanded €875 for insurance. They even directly stated 'you have insurance.' This is truly a terrible company.

Reviewed: Jul 9, 2025

Very good.

Reviewed: Jul 4, 2025

The staff had a great attitude, and they only informed us about the insurance without any hard selling. Also, they didn't charge a high deposit. Perhaps because the company is relatively small, there weren’t many cars available. We booked a Volkswagen T-Cross but ended up with a SEAT car under the Volkswagen brand, which had over 40,000 kilometers on it. There was a steep parking garage that the car almost couldn't climb.

Reviewed: Jun 18, 2025

Good.

Reviewed: Jun 4, 2025

Extremely disappointing. We originally booked a Ford with calculated trunk capacity, but they gave us an Alfa that couldn't fit everything. When we contacted Zuzuche customer service, they said we could upgrade for an additional cost. After discussing with the store, they said upgrading wasn't possible and we could only cancel and rent directly at the store. They kept reminding us we only had a few minutes left to cancel for free. We ended up renting a Peugeot 5008 at the store for 2615.7 euros, but Zuzuche refused to refund the original payment. When we asked customer service, they said it was an upgrade based on the original order. Seriously? This is so frustrating. The entire trip was spent dealing with disputes. I really don't know how that customer service agent does their job—they couldn't even handle basic communication, which resulted in us paying twice for just one car.

Reviewed: Jul 11, 2025

The vehicle provided was a compact Jeep. My flight arrived early, and I picked up the car less than an hour ahead of schedule, yet I was charged an extra half-day fee. There was no notification or explanation; instead, they claimed it was an additional fee for returning the car at a different location. It was only after Rentzucho helped mediate the situation that I realized I had been overcharged for half a day's rental. This was the first time I encountered such an issue. Honestly, I find it disappointing coming from a major rental company like Avis.

Reviewed: Jul 6, 2025

Constant reminders about charges. The car was in poor condition, and they charged over 90 euros at the end without explanation.

Reviewed: Jul 4, 2025

Quick pickup process without any insurance upselling, returning the car was straightforward as well—just handed over the keys, they inspected it, and it was done. Very hassle-free.

Reviewed: Jun 29, 2025

Very satisfied!

Reviewed: Jun 29, 2025

Young drivers are required to pay a young driver fee and are forced to buy insurance, and purchasing insurance at the store is much more expensive than buying it on the platform.

Reviewed: Jul 9, 2025

Very good.

Reviewed: Jun 24, 2025

Excellent. The car was very new, and there were no issues during the trip.

Reviewed: Jun 3, 2025

The car rental company Felirent had very poor customer service. The front desk staff was extremely unhelpful and made the document check unnecessarily difficult, delaying my car pickup for 2 hours with an attitude as if I owed her money. The same behavior occurred during the car return. I had scheduled to return the car at 8:20 AM, arrived on time since I was in a hurry to catch my flight, but she deliberately wasted my time, making me wait 15 minutes before proceeding with the handover. Her attitude only improved when she noticed I had returned the car with at least 20 liters of extra fuel.

Reviewed: May 22, 2025

The service was excellent and very satisfying.

Reviewed: May 19, 2025

There is a common issue with car rental companies abroad nowadays. If you purchase insurance through the platform, they won't force you to buy additional insurance, but they charge a very high deposit. This is not just with this company; I have noticed the same issue with several others. This company, however, has an additional issue: they charge a €36 cleaning fee if the car interior is a bit dirty upon return. This is the first time I've encountered this, and it doesn't feel great. Everything else is fine, though.

Reviewed: Jul 8, 2025

Deliberately hid vehicle damage in the contract and extorted several hundred euros after the return, which is many times the cost of renting. If you don't have insurance and haven't left enough evidence, you'll suffer a huge loss.

Reviewed: Jun 29, 2025

Pretty good. Although they promoted insurance, it was optional and not mandatory.

Reviewed: Jun 4, 2025

Very satisfied.

Reviewed: May 15, 2025

Excellent

Reviewed: May 9, 2025

Satisfied.

Reviewed: Jul 8, 2025

Very satisfied.

Reviewed: Jun 20, 2025

The staff at the store tried to promote the store's full insurance. After explaining that I had already purchased full insurance through the QEEQ platform, they stated that the claims process would be less convenient compared to buying the store's insurance. After I firmly declined to purchase additional insurance, they did not continue to push.

Reviewed: Jun 19, 2025

We reserved a Kia but ended up with a TOYOTA Yaris. However, the car was actually great to drive! Definitely worth the price. The verification process for beginner licenses was quick, and pickup was smooth. The car was very clean.

Reviewed: Jun 18, 2025

The staff is very friendly and nice.

Reviewed: Jun 14, 2025

Extremely satisfied

Reviewed: Jul 2, 2025

Very satisfied

Reviewed: Oct 6, 2024

Following the instructions given by Zuzuche for car pickup at Milan Airport was extremely frustrating. In the midst of a violent storm, there was no shuttle to pick us up. Multiple calls to the rental company went unanswered, or they promised a shuttle would arrive in ten minutes but kept us waiting for several ten-minute intervals. There were many shared shuttles to the area, but some drivers refused to take us, some were fully booked, and most ignored us after seeing the address on our rental slip. Couldn't get a rideshare, and taxis refused to go (perhaps it was too close). Bought full insurance through Zuzuche, but the counter did not recognize it (claims had to be made through Zuzuche). Because claim responsibility lay with Zuzuche, the rental company offered no help for roadside issues. Zuzuche was powerless, providing only an international road assistance number. After over ten years of renting cars abroad through Zuzuche, this trip made me realize many issues I had luckily avoided before. Future lesson: rent from an international company rather than a local one, and buy insurance from the rental company, not the platform.

Reviewed: Jul 21, 2024

Following the car pickup instructions provided by the rental company at Milan Airport was a nightmare. In the pouring rain, no shuttle came to pick us up. We called the rental company multiple times, but no one answered or they said a car would arrive in ten minutes, which turned into several ten-minute intervals. There were plenty of shuttles shared by other services in the airport area, but some were unwilling to take us and others were fully booked. Most drivers ignored the address on our voucher. We couldn't book a ride-share service, and taxis refused to go there (maybe because it was too close). We had purchased full insurance through the rental platform, but the rental desk wouldn't acknowledge it (claims had to be filed with the platform). Because the platform was responsible for claims, road assistance from the rental company was non-existent. The rental platform was essentially helpless, providing only an international road assistance number. Over ten years of using this rental platform for overseas trips, we lucked out by not encountering these issues previously. The major lesson here: rent from a major international company, not a local one, and buy insurance directly from the rental company, not the platform.

Reviewed: Jul 21, 2024

Pretty good. Driving in Italy is intense, be careful.

Reviewed: Jul 19, 2024

It's fine.

Reviewed: Jul 1, 2025

It's okay.

Reviewed: Jun 12, 2025

Everything went smoothly, and the staff had a great attitude.

Reviewed: May 9, 2025

This is the second time I've rented a car from this location, but compared to the last time, the experience was average. The car was in decent condition, and the driver quickly came to pick me up from the airport after my call. However, just as I was about to finish the rental process, the staff informed me that I must return the car in the same clean condition as when I picked it up, or they'd charge a cleaning fee. It was only about ten euros, so I paid without thinking much about it, but the more I thought about it later, the angrier I got. I've been renting cars for over ten years, and this is the first time I've encountered such a charge. Generally, unless the car is excessively dirty, no cleaning fee is charged. Be careful not to waste your money on this.

Reviewed: May 6, 2025

Here’s a polished version of your feedback for posting on a third-party website: I had a disappointing experience with RentalPlus regarding their airport pickup service at Milan Malpensa on February 29, 2025. Upon arrival, I followed the provided instructions and called their office, where a representative directed me to Arrival Gate 5 and asked me to call back for pickup. However, after reaching the designated location, my repeated calls (at least 15 attempts) went unanswered. Left without assistance, I had to arrange my own transportation via Uber to their office, costing me €30. When I arrived, their staff acknowledged the issue and suggested I reach out for a refund, but I have yet to receive any resolution. This experience was frustrating and inconvenient, and I hope RentalPlus improves their communication and reliability for future customers.

Reviewed: Mar 6, 2025

It's best to call the rental company after reaching the airport shuttle drop-off point. They do have promotional services, but you can decline them. Returning the car was very quick. Overall, it's pretty good!

Reviewed: Jun 29, 2025

1. The shuttle at Milan Malpensa Airport had a long waiting time, over half an hour. 2. The car was downgraded upon pickup, and the staff had a tough attitude.

Reviewed: Jun 8, 2025

Very good, their English proficiency is sufficient.

Reviewed: May 22, 2025

Overall, the experience was good. The reserved Ford Focus was unavailable, and they upgraded us for free to a BYD Song SUV. There wasn't much upselling at the store when picking up the car, and the return process was smooth—they refunded the deposit and prepaid fuel fee. The only downside was probably because not many people book with them at Milan Airport. The shuttle bus doesn't run on a loop; it's dispatched based on your reservation time. Our flight arrived early, and we got our luggage quickly, but we waited 45 minutes without seeing the shuttle. Plus, there's no way to contact the store directly—you can only call customer service and wait for manual transfer. It took several attempts to reach them, but after talking to customer service, the shuttle arrived promptly. I recommend calling customer service as soon as you arrive instead of waiting aimlessly for the shuttle.

Reviewed: May 19, 2025

Satisfactory.

Reviewed: Mar 22, 2025

Very convenient and very satisfying!

Reviewed: Jun 26, 2025

Pretty satisfied, the car was very new.

Reviewed: Jun 22, 2025

The car was not what I requested, and the luggage couldn't fit, so we had to place it in the back seats. This seriously affected the seating comfort.

Reviewed: Jun 22, 2025

Easy pick-up and drop-off; make sure to carefully inspect the vehicle's exterior during pick-up.

Reviewed: Jun 17, 2025

I booked a Golf but was given a diesel Tiguan 2.0 instead. It worked out perfectly as I was heading to the Dolomites, and the power was impressive!

Reviewed: Jun 15, 2025

Pretty good.

Reviewed: Jun 25, 2025

Good, no mandatory insurance required.

Reviewed: Jun 2, 2025

I was lucky to get a brand-new car at pickup. Although I had already purchased full insurance through the app, the rental company didn't recognize it and insisted on a local insurance option for 35 Euros per day. I decided not to buy it, but they still froze a deposit of 900 Euros. The return process was smooth—staff inspected the car inside and out, found no issues, and I was good to go.

Reviewed: May 17, 2025

Not bad. When picking up the car, they just informed me that I didn't purchase the insurance from their company, and if an accident occurred, the deposit would be deducted. After I mentioned I had bought full insurance through the rental platform, they didn't say much and handed over the car as usual.

Reviewed: Feb 9, 2025

Terrible car pickup staff

Reviewed: Aug 15, 2024

The deposit was over 220 euros, but when we returned the car, they inexplicably charged 550 euros, claiming it was for scratches. However, those scratches were already there when we picked up the car, and we even recorded a video as proof. After hearing this, the staff issued us a refund receipt and said the refund would be processed within ten days. But it's been ten days and we still haven't received it!

Reviewed: Jun 18, 2025

The service was excellent, with clear explanations.

Reviewed: May 31, 2025

Very satisfied with QEEQ's service. I gave four stars to the store because I was being generous. The store's service was average—they ignored my request and thought I was causing trouble. In fact, I just wanted to downgrade and switch to a different car, but they even tried to cancel my booking.

Reviewed: May 4, 2025

Very good.

Reviewed: Apr 16, 2025

I originally rented a Lynk & Co, but was given a Volkswagen instead. After driving for less than an hour, the car displayed a tire pressure issue on the highway. I got out to check, found no apparent problem, and continued driving for over an hour, but the front left tire eventually went completely flat. I had no choice but to contact customer service. Later, a tow truck was called, and the costs for vehicle damage, towing, and taxes totaled over 2000 euros. I had no car to use for a day and a half. On the third day, I returned to Milan airport to pick up another car. During this process, I also lost my passport, which was eventually found at the rental counter. It turned out the Indian staff member who assisted me during the rental process had forgotten to return it. It was extremely frustrating. On the third day, when I picked up the car again, I finally retrieved my passport. They offered me a Jeep as a replacement, but the vehicle consumed a lot of fuel.

Reviewed: Mar 25, 2025

I advise everyone not to choose this company; if you rent at a cheaper price, they'll claim there are no cars available.

Reviewed: Jun 10, 2025

Very good

Reviewed: Jun 6, 2025

The car wasn't even mentioned. I was told to use a Chinese VISA card because I have a European driver's license. I've been renting cars for nearly 4 months, but using this company for the first time turned out to be a scam. Everyone, beware. No refunds are given. This company does not allow free cancellations, so please be cautious.

Reviewed: May 17, 2025

It was okay, but there was a bit of a language barrier, and the car model was different from what I expected.

Reviewed: May 11, 2025

It seems to be a new car rental company with reasonable prices and smooth service. The location is easy to find, and the staff are professional without unnecessary chatter or upselling. Highly recommended.

Reviewed: Apr 14, 2025

차량 반납 후 렌트카 회사에서 유류대에 대한 청구서가 왔습니다. 반납할때 반납 처리 직원에게 픽업,반납 사진을 보여 주었는데 청구비용이 많다고 생각 됩니다.확인부탁드립니다.그리고 보증금 결제한거에 대한 정리 확인부탁드려요.관련 사진보내겠습니다.

Reviewed: Aug 9, 2023

This was my third time driving overseas. Before going, I was mentally prepared for aggressive insurance upselling, but honestly, this was the worst car rental experience I've had, and it completely deterred me from planning future self-driving trips in Italy. Next time in Italy, I'd rather take the unreliable high-speed rail. If you absolutely must rent a car, I recommend buying basic insurance through Zuzuche and getting the car rental company's insurance as well; this will save time but will be more expensive. Otherwise, you might encounter problems like I did, where I not only ended up buying the car rental company's insurance but also wasted three hours there. The staff's pricing seemed arbitrary, so I suggest recording everything from the moment you step up to the counter to pick up the car. Photograph any price-related paperwork as well. Here's the detailed breakdown: First, the cross-border fee was initially quoted at €110 plus tax, but they said it could be waived if insurance was bought. The first attempt to upsell insurance was priced at over €300. After Zuzuche intervened, the cross-border fee changed to €9 per day (total amount). Second, surprisingly, the car rental company's POS machine showed a 'credit card limit exceeded' message when trying to charge €1100 without their insurance plan. My credit card app showed an available limit of over €6000, so there shouldn't have been any issue handling €1100. I wasn’t the only one experiencing this; another foreign customer, who had booked through a website starting with 'B', had the same problem. Whether this was a coincidence or intentional is unclear. This issue has been reported to the bank after returning. Despite trying every possible solution, the only workaround was to buy the rental company's insurance. I recommend calling your bank beforehand to check your single authorization limit for pre-authorizations. Finally, when the rental company staff notice that your card can't handle the authorization amount, they'll either cancel the rental (with full loss of the rental fee) or push you to buy their insurance, which lowers the deposit to a few hundred euros and gets approved instantly. At this point, the insurance upselling price had changed to €500+, discounted to €400+. When I pointed out that they had earlier quoted me just €300+, they denied ever saying that. It's ridiculous, and unfortunately, I didn’t take pictures of the initial quote paper or record the entire conversation. Eventually, I argued with the staff quoting me earlier and managed to get the price back to €300+, but it was still higher than the initial quote due to the addition of a 22% tax. On a positive note, the rental staff's attitude was relatively good. After the pre-authorization issue, I asked to make a phone call and try again, and they patiently waited. Returning the car with purchased insurance was smooth. They checked the trunk, seat conditions, and fuel gauge but didn’t mention any additional charges. I'm unsure if more unexpected issues will arise later since trust was completely shattered due to the arbitrary pricing during pickup. Currently waiting for the bill and will monitor further.

Reviewed: Jun 9, 2025

The service is quite efficient and quick.

Reviewed: Jul 30, 2024

If timing is right, the whole process is very smooth. However, their working hours are from 8:00 AM and they are closed on Sundays. It might be more troublesome outside these hours.

Reviewed: Jun 18, 2024

Airport pick-up and drop-off.

Reviewed: Jun 19, 2018

Although pickup and drop-off are not at the airport, there's a shuttle service.

Reviewed: Jul 21, 2017

Satisfied

Reviewed: Jun 6, 2025

This is a small car rental company, and one person handles everything from reception to car pickup and return inspection. The service attitude was okay, and there was no hard-selling of additional products. I booked a Volkswagen Polo but received a Toyota Yaris with over 50,000 kilometers on it. That wasn't a big deal, but the car's exterior had about ten noticeable scratches and dents, which made the initial inspection quite tedious. When returning the car, the staff discovered a new dent on the front passenger door. I checked, and indeed there was one, but I didn't hit anything during the entire trip. How this dent occurred is a mystery to me. Even after reviewing the video from the pickup, it didn't appear to have been recorded. I had no choice but to accept it and anticipate being charged over 400 euros. My advice is, if budget allows, go for a large car rental company. On my previous trip in France, I rented from Europcar, returned the car simply by leaving the keys in the drop box, and it was done. The key advantage was that their cars were newer (only around 3,000 kilometers), saving time and hassle!

Reviewed: May 14, 2025

The translator's validity period for the required documentation must not expire.

Reviewed: Mar 5, 2025

Al alquilar el coche no había ningún problema para hacerlo con tarjeta de debito. Cuando llegue a la ventanilla me exigieron contratar el seguro o sino no tendría coche. El seguro costó 7 veces mas que el alquiler.

Reviewed: Mar 30, 2024

Waited for an hour, lots of people in line. The car I booked wasn't available. Reserved an Alfa Romeo but got a Fiat instead. They didn't even have the car I selected, very misleading.

Reviewed: Jan 24, 2024

Very satisfied.

Reviewed: Jun 3, 2025

The overall service was quite good.

Reviewed: Jun 3, 2025

From the moment I arrived at the rental company to return the car, I knew it was going to be trouble. The staff member, an Indian guy, took a large flashlight and started inspecting, claiming there was a scratch on the front bumper and asked me to provide the pick-up video. I said they should check their own footage, and after reviewing their video, they admitted the scratch was an old issue. Then they turned to the windshield, saying there were tiny sand marks. This is ridiculous—the car has 80,000 kilometers on it, and the video they took when handing the car over was so blurry that no damage could be discerned. Basically, if you don't buy their insurance, they'll look for reasons to charge you. I told them I had purchased comprehensive insurance on the platform and just asked them to proceed with the damage assessment and generate the bill. The staff member said it was too late to provide a quote and promised to send it via email the next morning. Four days after returning the car, there has been no update on the damage assessment. It's infuriating. I reported all these issues to Zuzuche, but they've been utterly unresponsive. They only sent a text saying I’ll be compensated about 80 yuan. What does this even cover? In conclusion, this company is nothing but fraudulent. It all boils down to the rental price being too cheap—a bait to lure you into booking, and then they push high-priced insurance or scam you on vehicle damage if you don't buy. Zuzuche, this is goodbye. Your platform is far inferior compared to others. I'm done with you.

Reviewed: Apr 27, 2025

The service was fine, and I met a Pakistani brother.

Reviewed: Feb 14, 2025

The staff's English is very good.

Reviewed: Dec 3, 2024

I was not happy with the return process. Maybe it’s because I have an Italian driver’s license, but picking up the car wasn’t an issue. Just firmly refuse when they try to push their insurance, and make sure your credit card has a chip. One time I didn’t have a chipped card, and they forced me to buy their insurance.
Previously, returning the car at their location had always been smooth, but this time it made me furious! The car was parked under a tree, so there were some bird droppings and leaves on it. The inspector kept saying 'too dirty, too dirty!' and told me I had to pay a cleaning fee! I asked if 5 euros would be enough, and he said it would definitely be more. I was so angry right then!
I said, isn’t it normal for the car to get dirty when driving? Don’t you clean it before handing it over to the next customer? He pointed to the dust on the car and said that kind of dirt was acceptable. I was so frustrated!
Then I took out a bottle of leftover mineral water, poured it on the car, and used some tissues to wipe it! Even the shuttle bus driver nearby couldn’t stand it. After I wiped it twice, the inspector finally said 'va bene, va bene,' meaning it was fine.
I just wanted to write this to remind everyone: pay for what you’re supposed to, but don’t give them a cent more than necessary!

Reviewed: Nov 13, 2024

Very satisfied.

Reviewed: May 30, 2025

Excellent

Reviewed: Feb 11, 2025

Good.

Reviewed: Nov 17, 2024

Not bad. Upon arrival at Malpensa T1, there is a centralized car rental counter area. Alamo doesn’t have its own separate counter, sharing a storefront with a few other brands. Look for Lucamotive. Now, you take a ticket from the self-service machine at the entrance and wait for your number to be called. The process is pretty standard: once completed, they will give you a car pickup slip. Walk to the parking lot to get the car—there are two sections, so make sure to ask for directions. I booked a Skoda Octavia wagon but got a Seat Cupra instead. It's a sporty car with high-end features. On Italian highways, remember to use the “Carte” lane to pay tolls directly with a credit card. Since my departure flight was at Bergamo Airport, the address provided was completely wrong—it leads you to the terminal departure area. Unload your luggage first. Then self-drive to the correct location. Eventually, I found the return point at the airport's P3 Car Return area. Each rental company has its designated section there. Look for Lucamotive again. The staff handled the return quickly—just signed and you’re done. At the far end of the return parking lot, there's a free shuttle bus that runs roughly every 10 minutes. It takes around 10 minutes to get to the terminal.

Reviewed: Nov 11, 2024

Very good.

Reviewed: Oct 29, 2024

[Experience with CIAO Car Rental: A Disappointing Car Rental Experience] As frequent travelers who often rent cars abroad (with dozens of rental experiences), this was the worst car rental experience we have encountered. Below is a summary of the issues for other travelers' reference: 1. Location and Accessibility Issues • The rental counter is not located inside the airport, requiring a long shuttle ride to reach the rental location, which wastes significant time. • Upon inquiry with other well-known car rental companies inside the airport, none had heard of this brand. • Customer service staff had difficulty communicating in English, leading to delays in finding the shuttle pick-up point. 2. Downgraded Vehicle and Condition Issues • The actual vehicle provided was significantly different from the reserved one: the reserved Citroën C3 was replaced with a smaller Lancia model. • The vehicle had performance issues: struggled on mild inclines and could only reach a maximum speed of 90 km/h even with the accelerator fully pressed. • The vehicle was in poor condition: the rear bumper had visible cracks, posing safety concerns. 3. Unreasonable Deposit Policy • A deposit of up to 600 euros was required (much higher than the industry standard). • The deposit refund mechanism lacked transparency, raising concerns about fund security. • Major rental companies often waive deposits; consumers are advised to prioritize reputable brands. 4. Security Concerns • Items were lost from inside the car, with the possibility of staff being involved. • Important Reminder: When traveling in Europe, always keep a close eye on your belongings and never let your luggage out of sight. Conclusion: This rental experience failed to meet basic standards of convenience, integrity, service quality, and safety assurance. Strongly recommend that travelers choose more reliable car rental providers.

Reviewed: May 27, 2025

1) The counter staff was very friendly and helpful. 2) The release of the deposit was immediate! 3) We booked full to full fuel tank, however it was then level to level (which I usually avoid), even though accaptable. 4) The pickup instructions were incorrect. Instructions said exit 8, while it was actually 3. The info on the pickup van was also incorrect, however we managed to get there. I would use this company again when in Milan. Overall good and happy with the service.

Reviewed: Feb 24, 2025

Very bad

Absolutely do not rent from this company. The car door couldn't lock, and when something was stolen, I had no idea who to contact for a claim.

They keep charging you endlessly. Even four months after returning the car, they were still sneakily charging my card. To put it simply, they don't make money from renting; they make money by stealing from your card after you return the car.

Reviewed: Apr 16, 2024

Overall, quite satisfied. They even gave me a free upgrade.

Reviewed: May 20, 2025

The car was very new, and the electric vehicle experience was great.

Reviewed: Jul 18, 2024

Unjustified extra charges

Reviewed: Jul 16, 2018

It's good, pretty decent.

Reviewed: Apr 7, 2025

The car rental deposit was 800 euros, and it hasn't been refunded even after a month. The insurance cost is twice the car's price.

Reviewed: Oct 5, 2024

Patient and clear

Reviewed: Mar 20, 2025

I gave the service 4 stars mainly for the staff at the car return location; he was really friendly and helpful. However, the staff at the pickup location had a heavy accent in English and seemed a bit impatient. Besides, they replaced our reserved car model, but the car they provided was still relatively easy to drive.

Reviewed: Oct 10, 2024

Everything was very good except that the pickup location was a bit far away! The service attitude was also great!

Reviewed: Aug 6, 2024

Very good, the staff can speak English and are very friendly. They noticed my booking was through QEEQ and didn't try to upsell any insurance, instead explaining that if there's coverage beyond the basic insurance provided by the rental company, I should pay first and then claim through QEEQ's insurance provider. The process seems clear. During the car handover, they provided a clear explanation of the damages on the car, overall quite professional.

Reviewed: Aug 6, 2024

Pretty good, but Italians' English is really hard to understand.

Reviewed: Aug 4, 2024

des escrocs, n'ont jamais rendu la caution car entreprise en liquidation

Reviewed: Jan 26, 2025

非対人鍵なしのレンタカーと言う事を知らずに予約しました。アプリを自分の携帯にダウンロードし、その中に必要書類を登録。その後、車の所在地を写真付きで送られてくるのでその場まで自力で探し足を運び鍵を開け乗車。 有料のパーキングに駐車してあるので手続きに時間はかけない方がいい。 更に携帯操作に自信のない方はこの会社と契約しないほうがいい。 そして、レンタル中は携帯で全て操作するので充電が無くならないように気をつけなくてはいけない。 観光地の殆どの駐車場は鍵がないと預かり拒否されるので路上駐車を選択しなくてはなりません。 路上駐車はぶつけられるリスクが高く危ないので避けた方がいいと思いますが、やむを得ず駐車してかすり傷をつけられてしまいましたが720EURの請求がきました。 そしてアプリをダウンロードした携帯を車中に半日置いておくとバッテリーが上がり動かなくなります。 車内の緊急ボタンも反応しません。 車の取扱説明書や契約書等も車中にありません。 やっと連絡がとれたとしても不親切な対応でした。とても不愉快なスタッフです。値段が安いからと安易に申し込み契約をしてしまうと後からの請求額に驚きます。もうこの会社で借りようとは思いません。

Reviewed: Aug 25, 2024

I think the staff pushed insurance too much, and there is a ten-minute walk between the store and the parking lot for picking up the car. I booked the car for 7:30. I arrived at the store about half an hour early. After the staff explained the insurance, I said I didn’t need it. Then they refused to process my paperwork, telling me to come back at 7:30. If I wanted it processed earlier, I had to pay an extra 50 euros. This was very frustrating.

Reviewed: Dec 18, 2024

The pickup and drop-off process was reasonably quick, but the store front was a bit small. The signage could be more prominent.

Reviewed: Oct 13, 2024

Very happy. They gave us an upgrade and there were no problems with the drop off.

Reviewed: Aug 19, 2024

The vehicle needs engine oil maintenance, and the waiting time during rental is long. They still rented it to customers.

Reviewed: Aug 15, 2024

Booking early through CALL helped secure comprehensive insurance at an excellent price.

Reviewed: Aug 9, 2024

What is expected

Reviewed: Nov 25, 2024

Yes the car was great and the rental staff were helpful

Reviewed: Nov 18, 2024

Very easy to find, they briefly pitched additional services but you can just decline, service was very quick.

Reviewed: Mar 26, 2024

Very satisfied, the staff was very pleasant.

Reviewed: Feb 13, 2024

the care was not in perfect condition. I also requested to pick the car one hour before the booking time and it was absolutely impossible (they asked me to pay an extra 150 euros for anticipating the time)...

Reviewed: Nov 4, 2019

It's okay, but the insurance is too expensive.

Reviewed: Sep 28, 2024

Very helpfull staff

Reviewed: Sep 23, 2022

Car was almost new in perfect condition. Location wasn't obviously a car hire as looked like parking and car wash from outside. At pick up they tried hard to sell unnecessary extra insurance but I think all car hire places do this.

Reviewed: Jul 7, 2019

The facilities near Milan Central Station are inside a private parking lot, with no exterior sign. Hard to find. The clerk in Milan was helpful and gave us all the information we asked for. But once he brought the car, he left immediately, without checking in our presence the dents, scratches and lack of accessories in the car - and there were many. My husband went back inside to call him, and he said everything was already listed in the contract. Meanwhile, someone else came to pick up his car from the parking lot, and our car was blocking the exit. I took some photos of the exterior of the car, and we left without being able to check the contract. The car itself - a fiat cinquecento - was very worn down - 88000 km. The trunk door didn't close properly unless you tried several times. The trunk lid was missing. There weren't mats. The car wasn't properly clean - there was dog fur in the trunk. The radio antenna was missing. We dropped off the car near Malpensa Airport. The location is easy to find, at a Gas Station. When the clerk checked the defects on the car, bingo, most of them weren't listed in the contract, which had my digital signature. I showed the pictures I had made and he called his superiors. They approved it and nothing was charged. Yet, an unpleasant situation. Both the drop off and pick up were fast, though.

Reviewed: Jun 26, 2019

Maggiore charged my credit card a month after claiming there was a scratch on the car. Then, they charged me again six months later and could not provide any proof when I contacted them.

Reviewed: Jul 4, 2024

We were given a car with a flat tire. Tire pressure light immediately came out 15 km after we left. We filled up the tire each morning for 3 days until it got really bad. Brought it to the Verona airport to exchange cars and they insisted the tire wasn’t flat. I told them I just filled it up 10 minutes ago so we could get there. They then charged us for another whole rental which cost more for 3 days than the original charge of a car for 7 days. I paid for two car rentals. I tried to have them think logically saying why would I drive out of the way while on vacation to exchange a car for the same thing or lesser if there wasn’t a problem. Sure enough as they argued you could see the tire got flat. They never even apologized. It was an extremely unpleasant experience

Reviewed: Jul 20, 2019

Easy and very quick

Reviewed: Jul 6, 2019

Terrible, this is the worst rental experience I've had abroad! Booked a BMW 2 Series, got a 1 Series instead. The car size and trunk capacity are completely different, leaving us with no space for our luggage. Their attitude was horrible, claiming they don’t have BMW 2 Series! They demanded 650 euros to switch to a Ford of the same size! It's just a scam! Downgrade the car and then charge extra. Two months after we got back, we were charged over 200 euros again. After multiple communications via the rental platform, they claimed it was for insurance. We had bought full insurance through the rental platform and explicitly declined insurance at pickup, signing no documents. They charged us on the last day before the credit card guarantee expired. Absolutely shameless and garbage service!

Reviewed: Jan 10, 2019

Neither good nor bad, just so-so. Waited for 30 minutes, spent another 30 minutes discussing the car model, took 1 hour to rent the car.

Reviewed: May 14, 2018

I was absolutely surprised that to rent the car I booked I would have needed two credit card. It wasn't mentioned anywhere on QEEQ.COM (the 3rd parties where I booked the car) and I had to take what I was allowed to instead of what I paid for.

Reviewed: Nov 19, 2023

Unfortunately Covid has affected rental business, there are less choice of cars, winter tires where not yet installed, or allocated to companies with fleet. The check in was managed by one person alone that was doing his best, but the process took long. Keddy / Europcar is till a top rental and their cars are very often in perfect conditions, as was mine. MIlan Linate has moved the parking of the rentals in a different tower and you need to get two elevetors and pass through a bridge. Not easy, and a long way to walk.

Reviewed: Dec 20, 2021

Absolutely terrible direction signs for drop-off in Terminal 2 (instead of Terminal 1). I did a few laps looking for a ride.

Reviewed: Jan 13, 2020

Le personnel Europcar de l'aéroport du Milan est très agréable et pas de tout lourd pour proposer des services additionnels etc. J'ai déjà eu des mauvaises expériences de location dans d'autres agences, mais cette fois-ci tout s'est passé à merveille. Tous les défauts de la voiture étaient signalés, cela ne m'étais jamais arrivé ! Pour le retour de la voiture il faut bien prêter attention car il y a des travaux dans le secteur.

Reviewed: Oct 3, 2019

Attente très longue au guichet et interminable pour sortir le véhicule du parking car véhicules garés devant et assistance de l employé débordé necessaire- plus d’une heure. sans compter trajet en bus pour le T2.Multiples rayures et dommages mais bonne qualité du véhicule. Courtoisie du personnel mais vraiment beaucoup trop long en plus en dimanche et à 11h du matin! Le plus : possibilité de retourner le véhicule au terminal

Reviewed: Aug 25, 2019

Easy

Reviewed: Jun 26, 2022

Buena atención en el mostrador, oficina moderna y limpia. La devolución del coche es algo complicada, poca señalización y reducido espacio para la entrega. Coche nuevo e impecable.

Reviewed: Feb 7, 2020

Counter staff was extremely helpful and efficient. I was in and out in not more than 5 minutes. Mary Anne was the one who attended to me and she was exceptional, nothing short of excellent. The way she helped me in completing the formalities quickly was stellar. I loved their service.

Reviewed: May 12, 2019

The service was good and the process was simple. However, they were picky about the credit card, which was annoying. The price was relatively cheap though.

Reviewed: Feb 22, 2019

Their actual name is AUTOVIA which is super confusing to understand you came to the correct place, no signs at the airport at all, hard to understand the schedule and where to take the parkingo shuttle.

Reviewed: Jan 18, 2023

Great staff! Great guys! Thank you to all the staff from the Malpensa Autovia! Grazie!! Un saluto speciale a Dottore Priolo e ai suoi amici!!!

Reviewed: Jan 4, 2020

Very satisfied

Reviewed: Feb 24, 2025

Dollar was great. Car pickup was in fact handled by Hertz, which wasn't super clear when booking, but we asked around and got there. Everything went smoothly. Only caveat is they charged us a country border fee even though QEEQ communicated it was included. Other than that everything went smoothly and easily, car was as marketed and had no issues.

Reviewed: Nov 3, 2022

Customer service at the Milan Airport is totally poor. long waiting time for no reasons. Vehicle conditions are not the best, many miles, a lot of scratch and poorly cleaned.

Reviewed: Jul 15, 2019

Staff was helpful but was a little pushy on selling extras. Didn’t wait for too long.

Reviewed: Jul 2, 2019

I rented a GPS, and it was absolutely terrible. It never let us drive on the highway, even though I had set it to prefer highways over shorter routes. While driving properly on the highway, it would make us exit prematurely, always at toll stations, and no settings could fix this. It seemed like the default was set to a money-saving mode. This GPS made us take many detours, wasting a lot of time. On the first day, we arrived in another city at midnight because of it, and the hotel almost closed. It didn't recognize some roads and couldn't differentiate between one-way and two-way streets. The GPS was awful! Plus, it cost around 10 euros per day, which was completely not worth it and wasted our precious time and energy.

Reviewed: Aug 19, 2013

Not bad, the staff at that time liked to chat

Reviewed: Aug 19, 2020

Было изменено место ожидания шатла, о чём нас не проинформировали.

Reviewed: Oct 20, 2019

Excellent service!

Reviewed: Sep 28, 2019

It was not Target but another subcontractor

Reviewed: Sep 3, 2019

I was really frustrated that on my booking it showed the car company was In the airport terminal and it was NOT. I waited AN HOUR for the company to send the shuttle service, I had to call several times each time I was told they were on their way. It was only 10 minutes away yet I waited an hour! The way back I waited half an hour for the shuttle to come. Other than that they were very good.

Reviewed: Aug 26, 2019

Satisfied

Reviewed: Jul 14, 2025

Average, but I still recommend AVIS.

Reviewed: Jul 9, 2025

No comments

Reviewed: Oct 13, 2019

Can't charge someone an extra when there is no documentation about it at the time of rental! Not in my contract and no mention of it before. Still waiting for a refund!!

Reviewed: Jul 29, 2019

It was difficult to find interact desk... should be made clear it is GoldCar

Reviewed: Oct 4, 2019

Don’t charge extras since you don’t expect it

Reviewed: Jun 27, 2019

Upon picking up the car I was advised I needed to pay 1000 euros deposit vis a credit card, which I do not have, so instead I was compelled to pay 130 euros for fully comp insurance that I did not want, meaning my great deal was in fact, terrible. The staff were rude and the car was downgraded from the reserved 'Golf or similar'

Reviewed: Jun 19, 2019

It was very terrible service. 1. No rhodium - it is goldcar now. 2. Car was not ready - dirty, and with tire problems. 3. Same tech guy add air into tire, but in the road I should to find the tire shop to fix that problem my self - they did not have other car with automatic transition in normal condition for me. What if could be happen car accident, because off tires problem?

Reviewed: Sep 17, 2019

We never got our rental car since Rhodium sold it over to Goldcar company and Goldcar said they dont have car for us and we should call Rhodium and when we called Rhodium they never picked up the call. With long flight and a small baby with us it was horrible time at the airport.

Reviewed: Sep 12, 2019

The car was as requested, a few little scratches but overall very good. The counter staff on pick up and drop off were excellent. The sales counter staff however weren’t are letting you down. Poorly signed Rhodium branding within Goldcar signage isn’t easy to spot. The sales counter staff were then too pushy over insurances that I already had. Oh and thanks for offering me insurance initially at €230 then reducing this to €180 when I turned it down the first time, that really is just unprofessional and takes me for a fool. Once I had turned down the insurance I was treat like an inconvenience and moved on quickly without a lot of instruction on what to do next. Very poor

Reviewed: Sep 12, 2019

Almost unpossible to find car. No phone support

Reviewed: Jul 22, 2019

After walking some distance from the terminal with 3 young children to collect my car I arrived at the service desk. there were two people om the desk for four rental companies. It was unclear where to queue so as only one customer was being served i showed the other person my agreement to be told know you must queue behind this person as this is the line for firefly. The person in front was having trouble with their credit card authorisation. when i finally got to the front a gentleman came and stood behind me. I was then rudely asked to step to one side as the customer had already been served and the desk clerk wanted to know what the issue was. He then informed her that the car that the damaged she had marked on the car was incorrect and in fact there was far more damage and he wanted this noted and signed for not that i can blame him but i thought to myself surely he could of sorted this after myself had been served as i had three young children with me. Finally got served and was offered a choice of 3 cars Nissan Duke, Volkswagen Golf, Fiat 500 crossover. None of these were the full size car that was advertised as a ford fusion. I had two large suit cases with me and asked well what has the most boot space. The desk clerk couldn't tell me so asked another colleague who advise the golf would be the best option. They also tried to upsell me the full package insurance but i showed them i had purchased full access insurance in the UK. i was given directions to take the lift up and my car would be located in the hertz lot just outside the lift. This was not the case and i had to trudge through different lots trying to find this. To say it reminded me of a scene from trains, planes, and automobiles is an under statement. I also noticed far more scratches, bumps, and dings on the car than were indicated but was told just to take pictures if there was an issue. On returning the car i was advised there was a €159.00 Euro fee to pay something of which i was not advised.

Reviewed: Aug 19, 2019

The car was not ready at the scheduled time; it was reassigned upon arrival. It was dirty and had dents.

Reviewed: Feb 1, 2019

Charged without reason after three months.

Reviewed: Jan 27, 2017

Typical Italian laid-back attitude, indifference, and heavily accented English! Slow and inefficient service! Also, Firefly is the only rental company at the airport without a rental counter.

Reviewed: Jul 4, 2016

Simple procedure, no excessive upselling of additional services.

Reviewed: Nov 30, 2018

The flight was delayed, and I arrived a few hours late. Even though I had paid in full, they rented the car to someone else. I ended up without a car late at night. Their English is very poor, making communication very difficult.

Reviewed: Jun 11, 2018

The company is okay, but I advise everyone to take a photo of the odometer when picking up the car. Also, my rental had a built-in GPS, but the staff said it didn't and made us rent one. It didn't work well, so we ended up using the car's built-in one.

Reviewed: Aug 16, 2017

Picking up the car was extremely inconvenient. The airport location is not inside the airport. You have to call the store after landing, and they will send a car to pick you up, which is a total waste of time. Returning the car was also problematic; we returned it at the train station, but not at the station's car rental office. Instead, we had to drive to a very small parking lot 700 meters to the north. It's easy to miss if you're not paying attention. Be sure to thoroughly inspect the car when you pick it up; their staff won't help you mark all the scratches. We found a crack in the side mirror. I would rate this company negatively!

Reviewed: Jun 18, 2017