24 Car Rental Brands at Florence International Airport (FLR)

Overall, AVIS has relatively low efficiency. The wait time for picking up the car was long. When inquiring about how to return the key, I was instructed to use a keybox for self-service drop-off, but I was later charged a late return fee. The store's phone was unreachable. The actual car model provided was not very satisfactory, with poor handling.

Reviewed: Jul 8, 2025

They charged me 272 euros for tire wear within 10 minutes after I returned the car, without mentioning it earlier. They only deducted the fee after I left. Moreover, the vehicle was very small.

Reviewed: May 7, 2025

Pretty good.

Reviewed: Apr 14, 2025

No upselling, received a quick pass email in advance, directly picked up the car at the store, and was informed about some precautions. Italian highways are divided into yellow, white, and blue lanes. Yellow corresponds to domestic ETC, white for cash, and blue for card payments. First, take a ticket at the entry point, then insert it into the toll machine at the exit and pay the amount displayed. It's quite convenient!

Reviewed: Feb 4, 2025

The vehicle was in very poor condition, full of scratches. Make sure to take photos as evidence. The service was also bad, especially at the pick-up location where the staff were very rude.

Reviewed: Jul 19, 2024

An additional insurance charge was added during pickup. Used the car for three days without any issues, but the central display screen suddenly stopped working during return, almost causing a dispute. After restarting the vehicle a few times, it started working again.

Reviewed: Jun 30, 2025

Overall satisfied, but it's a pity there are no smaller cars.

Reviewed: Jun 20, 2025

Everything was great except for the queue to pick up the car. The car we got was brand new, even the steering wheel was still wrapped!

Reviewed: May 7, 2025

Few staff, long wait times, no paper contract provided

Reviewed: Mar 30, 2023

There is not a scratch and dent check before departure. Told to take a photo, with date stamp. On return, they don’t open early, had to wait for agent, to confirm scratch, dent was present before rental.

Reviewed: Sep 6, 2022

There were no issues with picking up or using the car. I rented it for just one day, so I didn't purchase their insurance and had a €1200 deposit held. The ridiculous part happened a day after returning the car when €98 was deducted from the deposit. I contacted customer service, and they explained it was a cleaning fee. When I returned the car, it was midday, and the staff mentioned it was the last shuttle before their break, so they rushed us off without properly inspecting the car. I then asked customer service for evidence of the car being dirty since we only rented it for a day, didn't drive through muddy areas, and absolutely didn't smoke or anything like that. It couldn't have been so dirty to warrant a €98 cleaning fee. The photos they eventually provided showed two small spots on the back seat, which made no sense because the two of us never even used the back seat. Finally, after almost two weeks of appealing to the Zuzuche (Car Rental Platform) customer service, they only refunded half of the charge. This whole experience was ridiculous. Here's a tip for everyone: make sure to inspect the car in person and do some cleaning before returning it.

Reviewed: Jun 28, 2025

They forced me to buy insurance, saying they would cancel the booking if I refused. I had no choice but to comply because being in such a remote area without a car would be very inconvenient. Initially, they told me the insurance would cost an additional 19 euros per day, but when I paid with my card, it turned out to be 27 euros per day. When I questioned why the price was higher than the agreed 19 euros, they claimed there had been a mistake and that the card charge was correct. Beware of this!

Reviewed: Dec 31, 2024

Very quick

Reviewed: Oct 8, 2024

Quite good

Reviewed: Mar 21, 2023

The interior and exterior of the car were not clean, with many stains and water marks. The return location address was unclear, requiring significant preparation beforehand.

Reviewed: Jun 21, 2025

Terrible experience

Reviewed: Jul 25, 2024

We were handed the keys with no pre check condition of car and sent off to a huge car park to find it... 2 groups with 4 young children... I managed to picture all of the scratches and dents however my brother in law after 10 mins of looking was so stressed with not being able to find his car in 30+degree heat that he forgot. He was charged on return for small scratches on the car which were on a precheck sheet, he refused to admit to and was told that he needed proof or he would be fined ...I was then shown my precheck sheet which the same man said I had made extra scratches that he had no record of, fortunately I then produced the (unbeknownst to him)photos I took which showed these marks and It was painfully obvious that he was trying to con me.. I had also just witnessed an elderly lady being fined for chips of the paintwork and she had no evidence otherwise. I would have thought a precheck walk around should be standard prior to hiring any vehicle, not an inquisition when returning.. a very disappointing end to a lovely holiday . Please respond to this complaint prior to my posting on trip advisor in 48 hours.

Reviewed: Aug 13, 2019

The staff was supportive. Masi & Viola were good fellows. But they charged me Rs. 5500 for fuel worth of Rs. 800. Mis use of pre authorization.

Reviewed: Aug 7, 2019

Great friendly service

Reviewed: Jun 26, 2019

Very good

Reviewed: Jun 16, 2025

A bit slow and tries to upsell, but not pushy.

Reviewed: May 26, 2025

1. The store location was not the same as the address shown on the car rental page, but approximately 1 km away in another building without any signage. We spent half an hour looking for it while dragging suitcases and bags weighing over dozens of kilograms. 2. Avoid the Europcar Florence Airport store in Italy. Despite being a large car rental company, I booked a Mercedes E-class model but was directly handed a Mercedes C200 key when picking up the car. The staff insisted that Mercedes C and Mercedes E are similar models?! Even with the car rental platform's customer service assistance, nothing was resolved. I had no choice but to take the downgraded model. 3. Customer service took 20 days and still didn't resolve the issue. The Europcar store argued that Mercedes C and their Audi A4 are equivalent models, while the booking page showed that the Audi A4 costs slightly more than the Mercedes E. Based on this reasoning, they claimed Mercedes C and Mercedes E are equivalent models and refused to refund the price difference. What kind of logic is this? By this reasoning, they could just adjust the rental price of a Maruti Alto to match that of a Maybach and give a customer who booked a Maybach a Maruti Alto instead?

Reviewed: May 12, 2025

It's just a bit slow, but everything else is fine.

Reviewed: May 7, 2025

The staff had a poor attitude and low efficiency. Each person takes half an hour to process.

Reviewed: Apr 22, 2025

Charged an additional fee on pickup that exceeded the company's prior notice.

Reviewed: May 21, 2025

It's okay.

Reviewed: May 15, 2025

Very good

Reviewed: Apr 9, 2025

It's okay, the staff have a good attitude.

Reviewed: Dec 14, 2024

R.A.S

Reviewed: Oct 30, 2024

Overall good. The car was very new, with just over 7000 km mileage. It is rear-wheel drive, which sometimes lacked power when driving in the Tuscan countryside, especially on gravel roads or uphill dirt roads.

Reviewed: May 18, 2025

Great service!

Reviewed: May 13, 2025

It's pretty good.

Reviewed: May 9, 2025

Very satisfied, highly recommend this rental company. The staff are patient, and returning the car was very convenient (though this might be because we purchased full insurance).

Reviewed: May 2, 2025

The staff were very friendly.

Reviewed: Apr 9, 2025

Average

Reviewed: Apr 17, 2025

Very good

Reviewed: Apr 7, 2025

The staff provided good service, but the car given was not the one I booked. Since I only used it for one day, I didn't pursue the issue. I originally booked an Alfa Romeo, but was given a Kia instead.

Reviewed: Feb 24, 2025

Un está bloqueado el Depósito en mi tarjeta de crédito luego de 3 dias

Reviewed: Aug 7, 2024

They make things difficult if you don't buy their insurance.

Reviewed: Mar 12, 2025

Satisfied

Reviewed: Jun 1, 2024

The staff were helpful but slow. I am very dissatisfied at the long delay to get my deposit refunded. I have not received it & the documents say it will be betwen 4 - 8 weeks.

Reviewed: Apr 13, 2024

Poor service attitude, difficult communication, presence of misleading and forced marketing.

Reviewed: Oct 29, 2023

Car ended up being a different model than what was advertised, but of a similar type.

Reviewed: Feb 20, 2023

The only issue was the staff in the parking lot not understanding how the vehicle operated

Reviewed: Oct 1, 2024

Needs to stay open later in the evening to cover late arrivals.

Reviewed: Sep 25, 2024

Overall satisfied

Reviewed: Jul 21, 2024

Let's talk about the car return experience first.

Reviewed: Jul 17, 2024

Waited an age to get seen and then the agent stated they did not have the three child booster seats I’d ordered. She was wholly unhelpful and I had to be very forceful and insistent before she reluctantly managed to procure the child seats. On return the company have fraudulently tried to pin damages on me for defects that existed at the time of pick-up. Fortunately, I took photos before driving off but that hasn’t stopped them withholding my cash for the trumped-up “damage”. Disgraceful and illegal behaviour from what I had previously thought were a reputable organisatio.

Reviewed: Jul 16, 2024

Car fitted in 4 large suitcases without parcel shelf in place. Unfortunately hire company wouldn’t let us leave it so it had to sit in front of back seats entire journey.

Reviewed: Jun 7, 2022

Nos dieron unos coches de categoría inferior a los contratados y más pequeños y además tuvimos que pagar 100€ adicionales por cada coche. Experiencia lamentable.

Reviewed: Oct 5, 2019

Tuve que manejar 2 horas para que me cambien el auto porque tenía un problema Renault 9 asientos . Cuando lo cambie VW 9 asientos , tuve que ponerle aceite , luego me lo reembolsaron . A Álamo en Florencia les falta ver el mantenimiento de sus carros .

Reviewed: Oct 19, 2022

Great staff on site at Florence airport

Reviewed: May 24, 2022

Car was not what I paid for. I was given a compact car (VW golf) instead of the intermediate car I requested (was supposed to be something in the same class as an Audi A3). The counter staff (Locauto) argues with me at length about this, arguing they were of the same class and wanted me to pay more for a different car, which I refused. Further, the process took quite a bit of time, from the counter to actually picking up the car. The car also had significant damage, which the person who gave me the car assured me he noted on the ipad/tablet, but who apparently did not. Consequently, when I dropped off the car, the Locauto staff person gave me a hard time about the damage and said I would definitely have to pay for it. She then made me write a statement regarding the damage under penalty of perjury. This process held us up when we had a flight to catch. I then got an invoice for 400 Euro by the time I landed in the US, which clearly demonstrated that they did not perform any investigation. The email with this invoice only gave a total of 48 HOURS to contest the charge or my credit card would be charged, which is a ridiculously short window, especially for people with long flights. I did contest the charge and they did drop it, which also is evidence that they did not investigate the damage prior to charging me and caused me unnecessary delay and stress.

Reviewed: Sep 10, 2019

The agent at the airport car rental was extremely helpful and friendly. The car was not very clean inside, nothing major but I don’t think it had been cleaned just before being rented to us.

Reviewed: Jan 1, 2020

The car pick-up process was clear and fast. The return process was equally quick; after inspection, the procedures were completed. Very user-friendly.

Reviewed: Nov 22, 2019

It's okay.

Reviewed: Oct 20, 2019

Terrible service

Reviewed: Oct 6, 2019

Overall satisfied

Reviewed: Sep 20, 2019

The car was delightful and lived up to expectations. There were a few scuffs and scratches that needed identifying on pick up. The car hire compound had building works going on. It was not located on airport and the shuttle bus was rather small with a big scramble for all when it turned up at either end. There should be a designated waiting line with shade provided as it was very hot and there was nothing to hide under at the rental compound.

Reviewed: Aug 16, 2019

The Florence airport car rental location provided on the website was incorrect. The store had moved 4 months ago, and we spent an hour walking around to find it. We left my elderly mother waiting at the old address sitting on the suitcase for over an hour. It was a terrible experience.

Reviewed: Nov 3, 2019

Only downside was the drop off, we kept missing the turning as it wasn't sign posted very well. The staff were extremely friendly, and spoke good English. Everything was good with the car, it was clean and exactly what we wanted.

Reviewed: Oct 4, 2019

Staff a bit pushy to buy comprehensive car insurance and tried to scare us but other than that everything else was good. Thanks

Reviewed: Nov 2, 2019

We received a fiat panda in good condition. We were charged twice for the cost of the car rental once by EasyRentCars and again by Goldcar. Had to waste my time scanning rental agreements.

Reviewed: Sep 11, 2019

Everything worked out well. The only catch is a large deposit.

Reviewed: Sep 4, 2019

Je vous ai ecris un mail a ce sujet. La guichetière a refusé de me donner le vehicule et a demandé 80e de plus pour me donner la voiture

Reviewed: Jul 2, 2019

I have rented cars multiple times, however, it has always been through Avis/Hertz/EuropCar. This has been the first time I rented Gold Car and experience was a breeze. Collected the car in 15 minutes flat from Florence Airport. Car Drop-Off process took no more than 10 Minutes - Francesco at Gold Car Drop Off was really helpful and quick. The car condition was excellent and as good as new. Just awaiting refund of the deposit/authorisation. Once that comes through, will leave a detailed review. Have been advised that the refund takes about 2 weeks time.

Reviewed: May 6, 2019

Counter staff on pick up was incompetent, slow and always on hi s phone. Didn’t seem to know his job and just wanted to sell extra stuff taking up more time. Didn’t care about long line.very dissatisfied with the experience.

Reviewed: Oct 4, 2019

Ordered a full size car, got a 1 litre engine vehicle and that replaced the car that was faulty. Stereo was smashed and media unit not switching on. First car done nearly 100,000 miles. Do not use firefly!

Reviewed: Aug 17, 2019

The 1 member of staff was very friendly, however waiting time was unacceptable due to there ONLY being 1 member of staff.

Reviewed: Jul 3, 2019

I originally booked a fully prepaid car, but on the day of pickup, I was told it was unavailable. To avoid delaying my trip, I had to upgrade the model. However, I later found out that the cost of the originally booked car was not refunded, resulting in double charges. I have kept the payment receipt and transaction records, but have yet to receive a resolution. I don't know if it's due to internal mismanagement of the rental company or inefficiency of the platform!

Reviewed: Apr 25, 2018

Terrible experience. They promised a Mercedes but only had a Volkswagen van. Refused to refund our money when we decided not to take the car.

Reviewed: Aug 26, 2017