23 Car Rental Brands in Madrid, Spain

The car rental company is pretty good overall, but they suggest you buy insurance or upgrade the vehicle to make you spend more money. Just ignore them and everything else is fine.

Reviewed: Oct 20, 2025

Overall, the car pickup process was convenient. Since no claims occurred, I am not familiar with other service aspects. The car space was decent, and the trunk was quite spacious.

Reviewed: Oct 15, 2025

Overall satisfied, the car is in good condition.

Reviewed: Oct 14, 2025

Our travel companions booked a Volvo XC60 just like us, but through another well-known travel website. Both were picked up from ALAMO car rental. We ended up with a new BMW X3 showing just over 6,000 km, while they got an older model Peugeot 5008 showing over 130,000 km. The difference is clear, and I think this showcases QEEQ's advantage.

Reviewed: Sep 19, 2025

The rental process was well-organized, the staff were very friendly, answered questions patiently, and there were no upselling attempts. Very satisfied.

Reviewed: Sep 14, 2025

Extremely satisfied! The store staff was both handsome and kind! They provided a locally-made Spanish car with great performance, almost brand new.

Reviewed: Oct 18, 2025

Very satisfied with the car rental service, it made my trip efficient, convenient, and comfortable.

Reviewed: Sep 7, 2025

It's located inside the airport, which is quite convenient.

Reviewed: Aug 12, 2025

Very satisfied, efficient, and timely reminders.

Reviewed: Jun 25, 2025

Average

Reviewed: May 24, 2025

The staff were patient, even though my English isn't good, they patiently communicated with translation software. However, the phone at the pickup store couldn't be reached.

Reviewed: Oct 16, 2025

The car rental service was convenient and fast, very nice experience!

Reviewed: Sep 24, 2025

Everything else was fine, but the actual car model provided was different from the one booked, which caused issues fitting the luggage. Make sure to choose the right car model carefully.

Reviewed: Sep 6, 2025

Fast and considerate of customers.

Reviewed: Jul 28, 2025

During holidays, there are many people renting cars, and it took an hour to get the car.

Reviewed: Jul 21, 2025

Very satisfied.

Reviewed: Oct 15, 2025

Excellent

Reviewed: Sep 23, 2025

It's a decent big company. However, this was my first time in Spain, and I noticed there was an extra charge for upgrading to a hybrid vehicle due to emission regulations. But in reality, it wasn't necessary at all.

Reviewed: Oct 13, 2025

Easy booking process and quick return.

Reviewed: Oct 6, 2025

I was given an upgraded Audi Q2 when picking up the car. The vehicle was relatively new with only over 10,000 kilometers on it. It was very easy to drive and the location was easy to find.

Reviewed: Sep 26, 2025

Great

Reviewed: Sep 11, 2025

Great service, very friendly.

Reviewed: Aug 20, 2025

Overall, it was a good experience.

Reviewed: Oct 9, 2025

The car rental office is just across the road from the terminal. Picking up and returning the car was very convenient and fast. Getting a nearly new Mercedes-Benz van with under 10,000 kilometers was an amazing surprise.

Reviewed: Oct 7, 2025

You need to take a number first.

Reviewed: Oct 7, 2025

The staff completed the damage assessment on the spot. The bill was not very clear, but consulting through QEEQ basically met my expectations.

Reviewed: Sep 3, 2025

Reliable and trustworthy as they are a big company.

Reviewed: Aug 5, 2025

The police here do not recognize international driving licenses, but the car rental company will still rent you a car and explain everything patiently. Make sure to have the necessary number of credit cards; if you don't have enough, they can switch the car for you.

Reviewed: Jan 8, 2019

Vehicle upgrade

Reviewed: Sep 27, 2025

Good

Reviewed: Jul 23, 2025

Reviewed: Jul 18, 2025

Very satisfied, but requires a credit card to rent the same model.

Reviewed: Jul 17, 2025

Not bad.

Reviewed: Jun 28, 2025

This company requires an additional deposit for fuel, which will be refunded if the car is returned with a full tank. There's a QR code for check-in at the entrance; it’s recommended to upload your identification information while waiting to speed up the pick-up process.

Reviewed: Sep 18, 2025

The airport shuttle had a long queue on the day of pickup, but the shuttle driver provided a number and the counter would call the numbers in advance, so it was fairly quick.

Reviewed: Aug 29, 2025

Quite satisfied.

Reviewed: Aug 27, 2025

Very good

Reviewed: Aug 21, 2025

Pretty good.

Reviewed: Aug 10, 2025

The service attitude was excellent.

Reviewed: Aug 21, 2025

The actual rental company is Europcar, a well-known large company with professional and reliable service.

Reviewed: Jul 19, 2025

The location is easy to find, the service was satisfactory, and they upgraded the car model for free. It's a trustworthy rental company.

Reviewed: Nov 6, 2024

Very satisfied overall, but you might need to wait a bit during busy hours since the car rental location gets crowded. (Compared to back home, the staff here work at a slower pace, which is normal in Europe. Maybe we're just too fast!)

Reviewed: Oct 9, 2024

Good service.

Reviewed: Jul 31, 2024

The overall car rental process was fine.

Reviewed: Aug 18, 2025

Satisfied

Reviewed: Jun 5, 2025

It's always an excellent experience.

Reviewed: May 9, 2025

Very satisfied

Reviewed: Apr 10, 2025

Exceeded expectations with professional and friendly service, and a very clean and well-prepared vehicle. Make sure to provide your flight number, as the store will arrange to pick you up.

Reviewed: Apr 6, 2025

There is a shuttle bus, about 10 minutes to the car rental shop. The vehicle had 12,000 km on it and was great to drive. However, I don't recommend using Google Maps for navigation as the ramp directions after freeway exits are very confusing.

Reviewed: Jul 23, 2025

Reviewed: Jun 5, 2025

The staff speaks English and is very efficient.

Reviewed: May 19, 2025

1200 euros were frozen, not sure if it has been refunded.

Reviewed: Apr 23, 2025

Reviewed: Mar 13, 2025

Not bad

Reviewed: Jul 21, 2025

Very good

Reviewed: Mar 1, 2025

Very satisfied

Reviewed: Nov 7, 2024

Reviewed: Oct 5, 2024

Got upgraded to a larger car without additional charges.

Reviewed: Sep 30, 2024

Reviewed: Jul 18, 2025

Reviewed: Jun 19, 2025

Reviewed: May 23, 2025

Pretty ok company. Prices went up, and if you dont take insurance, ensure you get ALL the damages, they never include them all ....

Reviewed: Nov 5, 2024

Check-in staff pushes you to buy the insurance, which is very odd. and return vehicle car was very picky like he was going to buy the car!!!

Reviewed: Sep 6, 2024

Reviewed: Jul 29, 2024

Reviewed: Mar 11, 2025

Reviewed: Mar 2, 2025

Satisfied

Reviewed: Oct 28, 2024

The car rental company was very professional and thorough. They carefully explained every detail and quickly processed the return. The deposit was refunded immediately after the inspection.

Reviewed: Oct 19, 2024

Very satisfied, the car return inspection was completed in just two to three minutes.

Reviewed: Jul 15, 2024

The service attitude is very good, but they do try to sell insurance.

Reviewed: Feb 27, 2025

Reviewed: Aug 9, 2024

Overall it's fine. The car's condition is average, and the air conditioning cools down too slowly.

Reviewed: Aug 8, 2024

Reviewed: Jul 26, 2024

Reviewed: Jun 25, 2024

Reviewed: Jan 17, 2025

Firefly staff are great, decent fleet of cars I'm happy doing business with them!

Reviewed: Dec 16, 2023

Great, spacious car!

Reviewed: Oct 23, 2019

Was very busy at the counter so we had to wait for a bit. Nothing special. As always they tried to sell upgrades for insurance and car models, also nothing special. No problems at all with the check in procedure.

Reviewed: Sep 29, 2019

The counter staff were very helpful on arrival and departure. The car was excellent and reliable. A perfect rental !

Reviewed: Sep 24, 2019

sadly firefly staff would not accept that i had my own insurance and quoted '' not with firefly you haven't!' 'she then insisted I buy more! Hidden within the fuel options! She was Kurt with her responses and not at all accommodating. For this reason I would never use or recommend firefly again. I have added proof of the extra excess/service charges below

Reviewed: Sep 2, 2019

Reviewed: Apr 1, 2020

Nice car. No problems with care or renting.

Reviewed: Feb 10, 2020

The car was great, it was the counter service that was poor - actually, I never was serviced by the Dollar agent (he never showed up) but the Thrifty agents helped me!!!!

Reviewed: Jun 11, 2019

We were up sold from a mid size to a larger car in Madrid. The car was good but too large to drive around the narrow streets of towns in southern Spain.

Reviewed: May 25, 2019

The signage is too small and hidden. It's actually on the -1 floor of the car rental shop at Barcelona T4 airport, with a Hertz sign, making it hard to find. When asked, they said it’s Dollar. English communication was fine, but the Spanish accent is heavy, so you need to listen carefully. Overall, it was good. The car was nice and came with an English-speaking GPS.

Reviewed: Oct 17, 2015

The guy over the counter tried to charge me 30 euros saying that I took a fast track number to avoid the queue after waiting for 1 hour! They also charged me a called 16 euros premium fee, the car was dirty and dented, the counter guy didn’t give me the right directions to get to the car, he was rude and unpleasant, if possible avoid Goldar Rhodium ACE and intercar they are all the same group and their customer service is really bad they try to rip you off all the time.

Reviewed: Jan 8, 2020

It's a scam with the "extras", I've been charged an extra 150 euros for cleaning fees but the vehicle was in good condition when we returned it.

Reviewed: Nov 23, 2019

Perfect communications via whatsapp. Great service.

Reviewed: Oct 1, 2019

SOLO brought our vehicle to terminal. Leaving car we just drove to departures lane and their representative was waitin gfor us-- no parking or driving to parkin house at all-- GREAT

Reviewed: Jun 10, 2019

Reviewed: Feb 26, 2019

Worst experience ever renting a car. Rhodium is a US company with exactly 0 cars of it's own. They use GoldCar to supply customers with vehicles. Unbelievable and completely unavoidable hidden costs. Airport surcharge, not communicated in original booking price as all other legal and ethical companies communicate. You have to choose one of their insurances, this means that if you have credit card benefit covering rentals that's null and void and you need to pay for theirs. The staff do their best, but they work for an unethical company and have the huge challenge of convincing you the misinformation and lies the company policies include are standard and should have been expected...wouldn't want their job. If you have any sense avoid Rhodium or Gold Car who services them for that matter.

Reviewed: Sep 25, 2019

The car had two issues: 1. Incorrect warning about low tire pressure. 2. Oil wasn't checked, resulting in being forced to add oil halfway through the trip.

Reviewed: Oct 6, 2025

Excellent service.

Reviewed: Aug 14, 2025

Satisfied

Reviewed: Aug 4, 2025

I wish pick up was faster bc I have 3small children but they did the best they could so they say.

Reviewed: Aug 18, 2019

Better sign indicating where Thrifty counters are, only Hertz signs. Both at pick-up and drop-off points same problem

Reviewed: Jul 17, 2019

Really helpful staff, gave me the model I wanted. Easy process and great service.

Reviewed: Apr 11, 2019

The instructions said the office was opposite check in desks 165-170, there are no offices there. Got sent here there and everywhere by staff at Madrid airport and eventually found the office on a different floor! Mentioned this to the man on the counter and he just shrugged and said they knew it was wrong! He was very rude, in a bad mood, unhelpful, not at all friendly, very pushy trying to sell me insurance I already had and told me they were blocking one amount from my card and then blocked more. He also lied to me, telling me the amount would be blocked for 30 days, trying again to get me to sign for the insurance. When I returned the car they confirmed the balance would be unblocked within 2-3 days!

Reviewed: Jun 14, 2019

Reviewed: Apr 18, 2018

Reviewed: Feb 8, 2017

The service was excellent.

Reviewed: Mar 9, 2015

Reviewed: Mar 24, 2018

Reviewed: Feb 23, 2018

Pick-up was very convenient, and the rental company provided great service.

Reviewed: Feb 23, 2018

Reviewed: Jul 15, 2017

Convenient and fast

Reviewed: Apr 26, 2017

Very good

Reviewed: Feb 25, 2015

Very good, excellent service, affordable price

Reviewed: Feb 16, 2014

The service was excellent, and the guidance was very detailed.

Reviewed: Feb 7, 2014

The service attitude was good and quite attentive. However, the deposit is taken as a charge rather than a hold, resulting in a fee, albeit only 6 USD.

Reviewed: Dec 4, 2013