23 Car Rental Brands in Madrid, Spain

Satisfied

Reviewed: Jul 11, 2025

The overall process was efficient, but they have strict requirements for rental documents. For a seven-seater car, you need two physical bank cards under your name. Both cards must be physical and under your name.

Reviewed: May 4, 2025

The service was very satisfactory, the staff was very friendly, and the pick-up and drop-off process was extremely convenient, located at the ground parking lot of Terminal 1 at the airport, less than 100 meters from the airport exit. Large companies provide excellent service and a quick, easy experience.

Reviewed: Apr 7, 2025

Very patient.

Reviewed: Feb 15, 2025

After picking up the car in Madrid, we drove directly to Toledo. Halfway through, a tire alarm went off and there was no way to address it on the highway. We had to keep driving to our destination. Upon checking, we found the front left tire was slightly deflated. We immediately went to the AVIS branch in Toledo, but the location provided by the rental platform and the GPS didn’t have a store—it seems the branch had already closed. With no other options, we spent half a day looking for a repair shop but couldn’t find one. Ultimately, we used an air pump station to fill the tire and monitored the situation. Later, we discovered the tire had a slow leak, triggering the alarm every three days. Although it didn’t compromise safety and Spain offers convenient free air pump facilities at gas stations, this issue still wasted a lot of our time to enjoy our trip.

Reviewed: Feb 13, 2025

The staff at Alamo car rental company were very friendly and professional. During our rental period, the car got scratched. An excess charge was initially held, but the damage assessment took a long time—53 days in total. However, the refund was processed promptly after the assessment report was issued.

Reviewed: Jul 8, 2025

Very good.

Reviewed: Jun 30, 2025

The service staff in Madrid were terrible, but those in Barcelona were especially great!

Reviewed: Jun 20, 2025

Very satisfied.

Reviewed: Jun 1, 2025

Very satisfied.

Reviewed: May 24, 2025

Good service attitude, clear explanation of contract terms.

Reviewed: Jun 22, 2025

Not bad.

Reviewed: Jun 28, 2025

Acceptable

Reviewed: Jun 10, 2025

It's okay.

Reviewed: May 29, 2025

Very satisfied

Reviewed: May 29, 2025

The car rental service was excellent.

Reviewed: Apr 6, 2025

Very satisfied, efficient, and timely reminders.

Reviewed: Jun 25, 2025

Average

Reviewed: May 24, 2025

It's okay.

Reviewed: May 23, 2025

Very good.

Reviewed: May 20, 2025

Very satisfied, highly recommended.

Reviewed: May 20, 2025

The wait time for picking up the car was too long.

Reviewed: Jun 23, 2025

Excellent

Reviewed: Jun 22, 2025

Very good

Reviewed: May 31, 2025

The pickup and drop-off process took a long time, the location was hard to find, and the shuttle bus to the airport ran infrequently, nearly causing me to miss my flight!

Reviewed: May 25, 2025

Overall good, but insurance still needs to be paid on-site.

Reviewed: May 22, 2025

Spanish people are usually very enthusiastic and talkative, but the service here can only be described as average. Perhaps the job is relatively monotonous, making their attitudes seem mechanical. The staff at the pickup counter were still pushing expensive add-ons. The person at the T1 drop-off point seemed quite arrogant—only answering questions directly and disregarding others' thoughts or information. They even insisted that cars picked up at T1 must be returned to T1, which caused me to go back and forth several times to confirm with the front desk.

Reviewed: Jun 19, 2025

Terrible! They set traps secretly. Be sure to check the scratched areas on the chassis carefully to avoid falling into their trap!

Reviewed: May 23, 2025

Pretty ok company. Prices went up, and if you dont take insurance, ensure you get ALL the damages, they never include them all ....

Reviewed: Nov 5, 2024

Check-in staff pushes you to buy the insurance, which is very odd. and return vehicle car was very picky like he was going to buy the car!!!

Reviewed: Sep 6, 2024

I had already paid the airport pick-up fee, but even after the rental company's customer service and the airport staff communicated, they still claimed they couldn't see it in the system and charged me a high airport pick-up fee again. They told me that C-marked cars couldn't enter the city center and that if a camera caught me, I would have to pay a hefty fine. They suggested I switch to an Echo-marked car for an additional cost; however, in reality, C-marked cars can enter the designated core areas of the city as long as the car is parked in an underground garage and a photo of the parking ticket is kept for reference. This is completely different from what the rental company staff said. They also threatened that the insurance I bought through the rental platform was useless and that they wouldn't help if anything happened, exaggerating to intimidate me. This was the worst rental car company and staff I encountered in Spain. In the end, I insisted on choosing directly through the rental platform, and the staff looked very displeased and did not give me the car model I booked; they only provided a Peugeot 308 and would not respond to my questions anymore.

Reviewed: Jul 29, 2024

It was a great car rental experience, very satisfactory.

Reviewed: Jun 15, 2025

They provided brand-new cars, less than six months old.

Reviewed: Jun 6, 2025

Very satisfied.

Reviewed: Jun 5, 2025

Very satisfied!

Reviewed: Jun 3, 2025

Very good, this company offers the cheapest full insurance in Madrid on QEEQ.

Reviewed: May 26, 2025

Satisfied

Reviewed: Jun 5, 2025

It's always an excellent experience.

Reviewed: May 9, 2025

Very satisfied

Reviewed: Apr 10, 2025

Exceeded expectations with professional and friendly service, and a very clean and well-prepared vehicle. Make sure to provide your flight number, as the store will arrange to pick you up.

Reviewed: Apr 6, 2025

When I first picked up the car, the vehicle provided didn't match my reservation. Although this was understandable, it indirectly led to issues later. I was given a seven-seater vehicle instead of the five-seater with a large trunk I had originally booked. The staff suggested that I could fold down the rear seats to create more trunk space, which I accepted. However, problems arose during the return process. I feel this may have been due to individual actions by their staff, and I am simply stating the facts. When I returned the car on time, the staff member immediately took the keys and began inspecting the vehicle. Upon opening the trunk, they realized I had folded down the rear seats to use as trunk space. The staff tried to unfold the right rear seat for inspection but handled it too forcefully and ended up damaging it.

Reviewed: Jun 5, 2025

The staff speaks English and is very efficient.

Reviewed: May 19, 2025

1200 euros were frozen, not sure if it has been refunded.

Reviewed: Apr 23, 2025

Don't be fooled by the initially cheap price. I wanted to rent a Golf, but they said they only had a Ford of the same class. There’s an additional charge of 0.5 euros per km if you exceed 1000 km. I recommend calculating the costs carefully before deciding whether to rent. I opted for full insurance upon arrival, which cost 94 euros. The deposit was reduced from 1200 to 200 euros. Overall, the experience was quite unpleasant—lacking transparency. Picking up the car was also troublesome, as I had to take a shuttle to another hotel, which added at least an hour to the process.

Reviewed: Mar 13, 2025

El coche fue mejor de lo que esperaba

Reviewed: Nov 16, 2024

Satisfied

Reviewed: May 27, 2025

The pick-up process was smooth, but I almost got scammed during the return. Here's a reminder for everyone: 1. During pick-up, you need to get a number and queue up, so it's best to go early. This place shares the same location as Avis; they asked if I wanted to purchase insurance, but I declined since I had already bought it, and they didn't try to upsell further. To get the car, you need to walk to the P3 parking lot. The staff kindly pointed me in the right direction, but I still couldn't figure it out and wandered around for a bit. Eventually, I asked a parking lot employee who directed me to the correct place. Picking up the car was relatively smooth; it wasn't the model I reserved, but I didn't mind as long as I had a car. It was a new vehicle with less than 1,000 km driven. The staff confirmed it was full of fuel, and when I started it, the fuel gauge was full, showing 520 km. 2. Returning the car was where the issue arose. When I picked it up, I took photos and videos of the entire car, including the dashboard. At return, the fuel gauge was full, showing 570 km. However, the first staff member did more than just check this; they accessed the car's smart display and claimed I had driven an additional 60 km after refilling, meaning the tank wasn't full. They said I either needed to go to a nearby station to refuel or pay €35.15 for the missing fuel. This was unacceptable to me. How could 60 km cost that much in fuel? And this process seemed unreasonable—why only use the dashboard to confirm the fuel level at pick-up but then rely on the smart display during return? I immediately called QEEQ customer service to explain the issue, staying on the line for about 20 minutes. QEEQ's team told me to hand the phone to their staff to clarify. The initial employee was busy with other customers, so a second staff member took the call. He seemed unaware of the problem, so I briefly explained and showed him the dashboard photos I took at pickup. After checking the car again, he stated, "I think there's no issue with the fuel; you're good to return it." He inspected the car for damages, found none, accepted the return, signed off, and refunded my deposit immediately! What a surreal experience. Thankfully, I stuck to my position from the start. Everyone, take note: Make sure to take photos of the fuel gauge, and if there's a smart display, ask staff upfront which measure is considered definitive.

Reviewed: May 25, 2025

I rented a car in Madrid and picked it up in the city center. They neither mentioned in the contract nor told me verbally that the car did not have an A-class environmental badge, which meant it could not be driven in the entire city center. As a result, I unknowingly entered the restricted area and received a penalty fine. The rental company should bear full responsibility for this.

Reviewed: May 23, 2025

When I arrived at the store, I was informed that I needed two credit cards under my name. Since I only brought one, I was forced to pay an additional 20 euros in rental fees.

Reviewed: Apr 4, 2025

The service was satisfactory, and I felt reassured after purchasing full insurance.

Reviewed: Mar 2, 2025

The police here do not recognize international driving licenses, but the car rental company will still rent you a car and explain everything patiently. Make sure to have the necessary number of credit cards; if you don't have enough, they can switch the car for you.

Reviewed: Jan 8, 2019

This experience serves as a serious warning to everyone planning to rent a car in Europe.
First of all, the car I reserved was completely different from the one I was given, and the difference was significant. The rental company claimed that the given vehicle was the only one available. Since we were rushing to keep to our itinerary, we didn't argue much. The most outrageous part was that the car we received was actually broken. Initially, when shifting into first gear, the car reversed instead of moving forward. We thought it was just us being unfamiliar with the car's operation, so we didn't pay much attention. However, the issue persisted for about ten minutes. Later, as we were driving towards the parking lot exit, the car completely stalled on an uphill slope and even started smoking. The rental company insisted that the damage was our fault. When the car was handed to us, the fuel level was already close to empty, making it seem like this was a trick being used repeatedly. They directly charged €1500 from my credit card. Now, I’ve filed a complaint and it's already been over a month and a half without any progress. There are many details I won’t elaborate on, but overall, it was a terrible experience. It seriously ruined our travel plans for the day. Not only were we delayed, but we lost over €1500 for a car that didn’t even leave the parking lot. On top of that, they refused to refund the fee for that day’s rental. Honestly, the whole ordeal felt sickening, like eating something disgusting.

Reviewed: Mar 11, 2025

Okay

Reviewed: Mar 2, 2025

Satisfied

Reviewed: Oct 28, 2024

The car rental company was very professional and thorough. They carefully explained every detail and quickly processed the return. The deposit was refunded immediately after the inspection.

Reviewed: Oct 19, 2024

Very satisfied, the car return inspection was completed in just two to three minutes.

Reviewed: Jul 15, 2024

Very good

Reviewed: Mar 1, 2025

Very satisfied

Reviewed: Nov 7, 2024

In Spain, a credit card under my name is required to rent a car, which left me without a car for my entire stay in Spain.

Reviewed: Oct 5, 2024

Got upgraded to a larger car without additional charges.

Reviewed: Sep 30, 2024

Quick pickup and return, no sales pressure, courteous staff.

Reviewed: Sep 30, 2024

The service attitude is very good, but they do try to sell insurance.

Reviewed: Feb 27, 2025

I rented a Polo, but the rental company gave me an old, beat-up Toyota. The car showed a tire pressure warning after just one day, and I had to exchange it in another city, which caused great inconvenience to my trip. During the car return, an attendant, who seemed to be Indian, inspected the car with a flashlight, nitpicking every little thing. They blamed some scratches on me even though they weren't my fault. Since I swapped the car midway and forgot to take photos, I had no choice but to accept their damage assessment. I suspect they were nitpicking because I didn't buy their insurance. On top of that, they charged some €0.5 daily emissions fee, which I find shameless.

Reviewed: Aug 9, 2024

Overall it's fine. The car's condition is average, and the air conditioning cools down too slowly.

Reviewed: Aug 8, 2024

Basically satisfied, the service attitude was average.

Reviewed: Jul 26, 2024

Terrible car, suddenly showed DEF LOW one day, had to spend time fixing it, ruined the whole day's plan.

Reviewed: Jun 25, 2024

The store is very small, with only one staff member. Since I returned the car early, no one could take me to the airport, so I had to call an Uber myself.

Reviewed: Jan 17, 2025

The location is easy to find, the service was satisfactory, and they upgraded the car model for free. It's a trustworthy rental company.

Reviewed: Nov 6, 2024

Very satisfied overall, but you might need to wait a bit during busy hours since the car rental location gets crowded. (Compared to back home, the staff here work at a slower pace, which is normal in Europe. Maybe we're just too fast!)

Reviewed: Oct 9, 2024

Good service.

Reviewed: Jul 31, 2024

Very satisfied, the staff speaks slowly to communicate with you

Reviewed: Jul 15, 2024

The service attitude was excellent, especially the staff who inspected the car during return.

Reviewed: Jun 20, 2024

Firefly staff are great, decent fleet of cars I'm happy doing business with them!

Reviewed: Dec 16, 2023

Only one person working behind counter when I returned car. There was a lineup, I had to wait about 40 minutes.

Reviewed: Apr 14, 2022

Great, spacious car!

Reviewed: Oct 23, 2019

Was very busy at the counter so we had to wait for a bit. Nothing special. As always they tried to sell upgrades for insurance and car models, also nothing special. No problems at all with the check in procedure.

Reviewed: Sep 29, 2019

The counter staff were very helpful on arrival and departure. The car was excellent and reliable. A perfect rental !

Reviewed: Sep 24, 2019

Todo fenomenal. Todo muy bien explicado y el coche en perfectas condiciones. Tanto la recogida como la entrega fueron rápido y con mucha atención y amabilidad por parte del personal.

Reviewed: Sep 21, 2022

Excellent

Reviewed: Jun 28, 2025

Overall satisfied, depends on luck. Most staff are very nice, but the first lady I encountered had a bad attitude.

Reviewed: Jun 17, 2025

This store aggressively pushes insurance products. I don't think I will choose this company again next time, and the car provided was also different from the one I originally booked.

Reviewed: May 7, 2025

It's okay, but they only stick to their job responsibilities and ignore unrelated issues. This does show they are professional and keep work and personal matters separate.

Reviewed: May 5, 2025

El coche tenía rayones laterales demasiado evidentes, no fue la mejor presentación. Cuando lo tomé expresé que posiblemente iba a demorar en la devolución, que me dijera cuanto tiempo tenía de margen y me dijo que una hora, afortunadamente llegué 40 minutos, y me iban a cobrar un día extra porque sólo eran 29 minutos. Al final lo resolvieron sin cargo.

Reviewed: Mar 17, 2021

I wish pick up was faster bc I have 3small children but they did the best they could so they say.

Reviewed: Aug 18, 2019

Better sign indicating where Thrifty counters are, only Hertz signs. Both at pick-up and drop-off points same problem

Reviewed: Jul 17, 2019

Really helpful staff, gave me the model I wanted. Easy process and great service.

Reviewed: Apr 11, 2019

I waited for the company's shuttle at the airport for two hours, but it never showed up. When I called the rental company, they told me that they had stopped their service due to the pandemic. I asked why they didn't inform me beforehand, and they said they had notified Zuzuche. When I inquired with Zuzuche, they were also unaware. It took thirteen days after starting a claim to receive my refund.

Reviewed: Apr 1, 2020

Nice car. No problems with care or renting.

Reviewed: Feb 10, 2020

The car was great, it was the counter service that was poor - actually, I never was serviced by the Dollar agent (he never showed up) but the Thrifty agents helped me!!!!

Reviewed: Jun 11, 2019

We were up sold from a mid size to a larger car in Madrid. The car was good but too large to drive around the narrow streets of towns in southern Spain.

Reviewed: May 25, 2019

The signage is too small and hidden. It's actually on the -1 floor of the car rental shop at Barcelona T4 airport, with a Hertz sign, making it hard to find. When asked, they said it’s Dollar. English communication was fine, but the Spanish accent is heavy, so you need to listen carefully. Overall, it was good. The car was nice and came with an English-speaking GPS.

Reviewed: Oct 17, 2015

The guy over the counter tried to charge me 30 euros saying that I took a fast track number to avoid the queue after waiting for 1 hour! They also charged me a called 16 euros premium fee, the car was dirty and dented, the counter guy didn’t give me the right directions to get to the car, he was rude and unpleasant, if possible avoid Goldar Rhodium ACE and intercar they are all the same group and their customer service is really bad they try to rip you off all the time.

Reviewed: Jan 8, 2020

It's a scam with the "extras", I've been charged an extra 150 euros for cleaning fees but the vehicle was in good condition when we returned it.

Reviewed: Nov 23, 2019

Hacen lo posible para venderte seguros adicionales, te meten miedo sobre costos adicionales.

Reviewed: Nov 2, 2019

Perfect communications via whatsapp. Great service.

Reviewed: Oct 1, 2019

SOLO brought our vehicle to terminal. Leaving car we just drove to departures lane and their representative was waitin gfor us-- no parking or driving to parkin house at all-- GREAT

Reviewed: Jun 10, 2019

There was no shop, just a car handover at the roadside. When giving the car, they didn't check anything, but during return, they nitpicked everything. Luckily, I took photos in advance. The car was in terrible condition!

Reviewed: Feb 26, 2019

Worst experience ever renting a car. Rhodium is a US company with exactly 0 cars of it's own. They use GoldCar to supply customers with vehicles. Unbelievable and completely unavoidable hidden costs. Airport surcharge, not communicated in original booking price as all other legal and ethical companies communicate. You have to choose one of their insurances, this means that if you have credit card benefit covering rentals that's null and void and you need to pay for theirs. The staff do their best, but they work for an unethical company and have the huge challenge of convincing you the misinformation and lies the company policies include are standard and should have been expected...wouldn't want their job. If you have any sense avoid Rhodium or Gold Car who services them for that matter.

Reviewed: Sep 25, 2019

The instructions said the office was opposite check in desks 165-170, there are no offices there. Got sent here there and everywhere by staff at Madrid airport and eventually found the office on a different floor! Mentioned this to the man on the counter and he just shrugged and said they knew it was wrong! He was very rude, in a bad mood, unhelpful, not at all friendly, very pushy trying to sell me insurance I already had and told me they were blocking one amount from my card and then blocked more. He also lied to me, telling me the amount would be blocked for 30 days, trying again to get me to sign for the insurance. When I returned the car they confirmed the balance would be unblocked within 2-3 days!

Reviewed: Jun 14, 2019

Only one staff member, very slow

Reviewed: Apr 18, 2018

They kept asking me to pay two deposits of 1000 euros each, which didn't make sense. After further inquiries, I found out that it was for insurance. What kind of insurance costs 2000 euros? The rental order clearly stated it should only be 8 euros. After a long negotiation, they then claimed one deposit was 300 euros and the other 101 euros for fuel coverage. Having been on a 16-hour flight, I was too exhausted to argue. The rental platform didn't reach any agreement with the rental company, and their insurance wasn't recognized. Ultimately, we consumers suffer the losses.

Reviewed: Feb 8, 2017

The service was excellent.

Reviewed: Mar 9, 2015

The attitude was average. One woman was very rude and kept pushing the emergency roadside assistance insurance, claiming it was a must, even though the car rental insurance already covered it.

Reviewed: Mar 24, 2018

There is no store at the airport, you need to wait for pickup at gate 130. They said it would take 5 minutes after the call, but I ended up waiting for half an hour.

Reviewed: Feb 23, 2018

Pick-up was very convenient, and the rental company provided great service.

Reviewed: Feb 23, 2018

This is a fraudulent company. After paying all the fees on the rental website, we arrived at the rental company and tried to pay with a Visa credit card but were told the payment couldn't be processed. After contacting the rental website, we were told that we had to buy additional insurance to rent the car. When buying the insurance, the Visa card suddenly worked without any need for a chip card. In the end, we had to pay over 70 euros per car.

Reviewed: Jul 15, 2017

Convenient and fast

Reviewed: Apr 26, 2017

Very good

Reviewed: Feb 25, 2015

Very good, excellent service, affordable price

Reviewed: Feb 16, 2014

The service was excellent, and the guidance was very detailed.

Reviewed: Feb 7, 2014

The service attitude was good and quite attentive. However, the deposit is taken as a charge rather than a hold, resulting in a fee, albeit only 6 USD.

Reviewed: Dec 4, 2013