27 Car Rental Brands in Reykjavik, Vesturland, Iceland

During the trip, a low tire pressure warning appeared. After returning to Reykjavik, I went to the downtown service center and got a replacement vehicle.

Reviewed: Oct 20, 2025

Excellent!

Reviewed: Oct 20, 2025

I booked a specific Land Cruiser but got a Defender instead, which was slightly disappointing. Other than that, everything was fine.

Reviewed: Oct 9, 2025

Friendly and professional

Reviewed: Oct 6, 2025

Good service and latest car models.

Reviewed: Oct 6, 2025

Overall experience was great.

Reviewed: Oct 18, 2025

Picked up a Nissan compact SUV with only over 13,000 kilometers on it. The car was in great condition and fuel-efficient. Highly recommended!

Reviewed: May 31, 2025

Extremely satisfied!

Reviewed: Apr 4, 2025

Very satisfied!

Reviewed: Mar 31, 2025

Excellent service.

Reviewed: Mar 22, 2025

I first used QEEQ in 2015, and now it's been 10 years. QEEQ's service is absolutely unbeatable. Whenever there's a problem, their customer service always helps resolve it.

Reviewed: Oct 16, 2025

Convenient and efficient

Reviewed: Dec 18, 2024

The rental company tried to charge for old damages as if they were new, so it's important to take photos in advance. The car pickup process took a total of one hour, and there's an additional service fee for shuttle service.

Reviewed: Oct 8, 2024

The car I rented outside was not clean and had many damage when I picked up was cold weather, strong wind and snowing hardly ( I had just arrived Iceland). They had 2 customers in hurry so I could not check anything and I didn’t got GPS that I requested on email I thought it should be prepared for me in car already and they went away from office already too I asked them when I returned car they said I should told before pick up car!!! I sure I didn’t made car new damage if they will not charge me after they may me fair car and fair care.

Reviewed: May 2, 2019

Very professional.

Reviewed: Oct 15, 2025

Very easy to find.

Reviewed: Oct 7, 2025

The staff coordinated promptly upon arrival. The car pickup process took some time, but the return was very quick, about 10 minutes for the inspection. There was also a shuttle bus to the airport. Overall, the experience was good.

Reviewed: Oct 7, 2025

QEEQ provided excellent service, and all issues were communicated smoothly. The rental company was also good. The car had some scratches on the glass and body during pickup, but taking photos for records was sufficient.

Reviewed: Aug 14, 2025

Overall satisfied, but two points could be improved: 1. The car is quite old, with 270,000 kilometers driven, and it has many visible damages, including a broken reverse radar. 2. The waiting time for the rental company's shuttle bus was too long, exceeding 35 minutes.

Reviewed: Aug 4, 2025

There was a dedicated staff member assisting, the process was quite fast.

Reviewed: Oct 13, 2025

Very satisfied with the car rental experience. Great service attitude, detailed explanations, and straightforward, engaging responses to questions.

Reviewed: Oct 11, 2025

The staff at the store simply asked if I needed extra insurance. I told him I already purchased one domestically, and without any hassle, he handed me the keys and I drove off! Before returning the car, I searched everywhere for a car wash but couldn't find one. I went to the store and asked, and they told me it wasn't necessary to wash it.

Reviewed: Sep 20, 2025

No hard selling of insurance.

Reviewed: Aug 13, 2025

Smooth service.

Reviewed: Jul 2, 2025

Excellent

Reviewed: Sep 29, 2025

The waiting time was very long, almost one hour. However, the service was excellent.

Reviewed: Sep 13, 2025

Very good, great service attitude, and also carefully explained the important details.

Reviewed: Jul 30, 2025

Very satisfied.

Reviewed: Jun 13, 2025

Very satisfied

Reviewed: Jun 11, 2025

Excellent!

Reviewed: Sep 14, 2025

Satisfied

Reviewed: Aug 24, 2025

Good service, the car you get depends on luck.

Reviewed: Aug 11, 2025

Overall, very satisfied with the service.

Reviewed: Aug 4, 2025

Very satisfied

Reviewed: Aug 3, 2025

Renting a car for a trip to Iceland was a great decision, and it was easy to drive. The only thing is we were in a rush when returning the car, so I hope there won’t be any issues afterward.

Reviewed: Sep 4, 2025

Reviewed: Aug 2, 2025

Satisfied. The only shortcoming is that the actual car provided was a Suzuki, but fortunately, the car's condition and capacity met expectations.

Reviewed: Jun 30, 2025

Reviewed: Jul 28, 2025

Pretty good.

Reviewed: Jun 28, 2025

Very good.

Reviewed: May 15, 2025

An excellent company that accepts orders even at 1 a.m.

Reviewed: Feb 8, 2025

Very satisfied.

Reviewed: Jan 1, 2025

Very satisfied

Reviewed: Jul 11, 2025

We received a Renault station wagon, but its trunk space is smaller than that of a Corolla station wagon, which resulted in two of our suitcases having to be placed on the rear middle seat.

Reviewed: Jun 17, 2025

Very satisfied, the car is brand new.

Reviewed: May 15, 2025

The car wasn’t the Fiat 500 we had hoped for. But the Toyota Yaris they have us was brilliant! Lovely reception area with hot drinks.

Reviewed: Feb 8, 2020

Process was smooth and pleasant all round.

Reviewed: Dec 12, 2019

Reviewed: Apr 22, 2025

It's the same company as SIXT, with pick-up and drop-off at the same location. The car was in great condition, and in December, all cars are equipped with winter tires as required by local law, so no need to worry about that. Added a driver born after 2000 as an additional driver, and after including taxes and fees, the average cost was roughly 20 euros per day for 7 days. Maybe the 44.55-euro fee was because the second driver was young. For drivers older than 26, this fee might not apply. Just for your reference. After exiting the airport, take the door with the covered walkway. Follow the navigation to SIXT; it's about a 10-15 minute walk. There's a free shuttle bus, but I’m not sure which door to wait at.

Reviewed: Jan 21, 2025

Not bad.

Reviewed: Sep 22, 2024

Like: This company use older cars and price accordingly. We might not have had the smartest car in Iceland but we felt we had a good deal.
Dislike: The car was over 3 years old and had so many scratches, dents etc it was difficult to check them all. FLIZZR are part of SIXT. Although in Iceland there is a sign over the door we did not realise we were to use SIXT for the check in. This caused confusion. Check out took longer than other car hire firms.

Reviewed: Aug 31, 2018

Good

Reviewed: Jan 15, 2025

Reviewed: Jan 3, 2025

Reviewed: Oct 14, 2024

It was pretty good. It takes about ten minutes to drive from the airport, and the staff kindly gave me a free ride back to the hotel.

Reviewed: Dec 16, 2024

Reviewed: Oct 7, 2024

Overall smooth process, but the pickup queue was somewhat long; initially, a less familiar car from the same category was arranged. Concerned about driving comfort, I requested a replacement and was provided the originally booked Toyota SUV. The pickup took nearly an hour!

Reviewed: Oct 1, 2024

Reviewed: Aug 26, 2024

Overall pretty good. The car's condition was decent, although it wasn't spotless like a brand-new vehicle. There were some scratches on the exterior and a few crumbs inside, but it was generally clean. The car drove well and handled both Highway 1 and interior routes without any issues. Service was also good, the staff were friendly, and the price was lower compared to Hertz and Europcar. The trade-off is that the pickup and drop-off location is outside the airport, requiring you to wait for a shuttle at the airport meeting point. The ride takes about five to eight minutes. So, if you're in a rush, like catching a flight, waiting for the shuttle might make you a bit anxious. Another thing is the counter service—there's never enough staff. While they are polite and relaxed, no matter how long the queue gets, they don’t seem to hurry. They stick to their schedule strictly, clocking out on time without staying longer to help clear a long line of waiting customers. Just a heads-up: if you are returning the car and have a flight to catch, make sure to leave plenty of buffer time. Keflavík Airport is often crowded, and the efficiency of manual check-in counters is low. Personally, I’d recommend arriving at least three hours early.

Reviewed: Aug 17, 2024

Very satisfied.

Reviewed: Nov 13, 2024

Very satisfied!

Reviewed: Nov 11, 2024

Reviewed: Oct 30, 2024

Very satisfied

Reviewed: Oct 17, 2024

Very satisfied!

Reviewed: Oct 9, 2024

Very good

Reviewed: Jul 3, 2024

Satisfied

Reviewed: Oct 9, 2024

Great service

Reviewed: Aug 10, 2024

Very satisfied, located at the same place as Hertz. It's a local car rental company with very enthusiastic service. They helped me set up the navigation and answered various questions.

Reviewed: Apr 28, 2024

Reviewed: Dec 12, 2019

Reviewed: Mar 10, 2020

Reviewed: Oct 14, 2019

We were grateful for the customer courtesy collection as it would have been difficult to get to the collection point at Reykjavik. This wasn't clear ath the time of booking the car.

Reviewed: Apr 16, 2019

1. Provide unresonalble class of the car, the land rover should be Premium SUV class and it is not the same as nissan xtrail. The car price of Land rover could be 2 or 3 times higher than Xtrail how can AVIS put it in the same class? this is unfair for customer! 2. Provide mulfunction car to customer. Your staff said The Nissan Xtrail car is the brand new one that use only 8000 km. But it show speed fault. The car speed that was checked with speed limit on the road has 10km/h different from the speed shown in the car instrument panel. This caused me a lot problem for controling speed and it delay my trip a lot! 3. Your staff lied to me that the car don’t have built in GPS so i need to add more cost to borrow the GPS from AVIS but actually there is in the CAR! This make me feel very bad that AVIS is unreliable and untrustable. From these 3 reasons, I won’t use your service again and won’t recommend anybody to use your brand.

Reviewed: Apr 9, 2019

Avis and Budget share the same counter. Although the representative spoke unclearly, he was still very patient in answering questions.

Reviewed: Aug 22, 2018

got the car as advertised and not an 'equivalent', which was perfect

Reviewed: Jan 3, 2020

Excellence service. The lady driver very helpful and friendly. She assist us to pick up our luggage at locker area and drop us at airport. The guy that at the counter explain the contract with us and speed of pick up and drop off process very fast. HIGHLY RECOMMEND.

Reviewed: Dec 24, 2019

Like: The staff, very friendly, car condition, Car facilities
Dislike: Nothing

Reviewed: Aug 12, 2018

It will be better if the staff tell us about the tunnel fee when we pick up the car

Reviewed: Nov 22, 2019

wait too long to get the car. From departure gate, I spend almost 20 minutes to try to search for the person who pick me up for the car. After successful find that person, he ask me to wait for 15 min, he send other to et the car, after 15 min, he ask me to wait another 15 min , because there is anothetr person who wait them for almost 1.5 hour already. then after that, he send that person to pick up the car, ask me to wait another 15 min. end out I only successful reach there collection center after 1.5 hours. then take another 20 min to collect my car. When return car, they say got provide transfer to airport every 15 min, but end out I am waiting for 45 min for the transfer. conclusion, there is only one person there who incharge for pick up at airport, drive me to the car collection center, send people to airport from collection center. How can be done in 15 min for pick up and retuen. you need to expect at least 3 times of the times.

Reviewed: Sep 18, 2019

But the right rear tire sensor was found malfunctiin and spare tire was bursted was not awared. Flattened tire in 2 times and required towing and replacement of one new tire. Fortunately, after negotiation with Procar , they agreed to took full responsibility, and return ine day rental fee.

Reviewed: Aug 12, 2019

Very good attitude

Reviewed: Jun 30, 2014

Very nice car rental company in Iceland. Recommand for everyone ! We reserved an toyota Yaris, but we got a Kia Rio. No big difference for us. The reception is very nice and helpful. The car is in excellent status and property.

Reviewed: Oct 14, 2019

Great customer service by Goldcar. Very helpful staff and amazing response.

Reviewed: Sep 26, 2019

Had no problems - car was as expected. Office was easy to find - shuttle bus stopped almost outside door! Staff were very pleasant and helpful. Would use again.

Reviewed: Jul 6, 2019

service was good although not "on site " as I was expecting. I took over £1299 excess from my card rather than just putting a hold on the amount which is something that had never happened before. No one was at the office to take the car back so I took photos to prove I had not damaged the car. If I get my dep back soon I could not fault the service!!

Reviewed: Feb 3, 2019

The staff in Reykjavik was excellent. Very helpful and friendly.

Reviewed: Oct 7, 2019

Like: the service, they were helpful.

Reviewed: Jul 30, 2018

Reviewed: Jul 11, 2017

Reviewed: Jun 7, 2017

We loved renting with route 1

Reviewed: Sep 2, 2019

Quick email responses, free shuttle service provided. When picking up the car, scratches on the vehicle were clearly marked on the order. They also mentioned that we did not need to wash the car since we were on vacation.

Reviewed: Aug 8, 2017

Everything very smooth, only issue was it wasn't clear that I pick the car up from eurocar.

Reviewed: Jul 7, 2019

The pick-up process seems outdated. With all the information already provided to Easyrentcars, I was surprised to need to provide all the information again. Also, the car was quite old (around 60,000km) and had multiple bumps on all sides and a few broken interior elements - so was not too pleasant overall.

Reviewed: Jun 29, 2019

We were confused that Rhodium was not sign posted anywhere. A member of airport staff had to tell us to go to Gold Cars. Otherwise all was well however I would have liked someone to receive the vehicle back from us to confirm that there would be no damages charges.

Reviewed: May 23, 2019

We were given an "upgrade" to a Mini Cooper, which we think was smaller inside to our original car choice a Subaru Vitara, we struggled to get all our cases etc in.

Reviewed: Mar 11, 2019

There's no rental point at the airport, but the company sent someone to pick us up. The car provided was quite good and the inspection was fairly simple.

Reviewed: Jun 29, 2017

Friendly and responsive

Reviewed: Apr 3, 2019

The staff service was excellent.

Reviewed: Mar 21, 2019

The office was shut on arrival and there were no instructions to call the number to make the pick up. If there had been clearer instructions we wouldn't have wasted an hour wondering around in the snow trying to work out if we were in the right place. Eventually we got through to Gunnar who picked us up. All smooth after that.

Reviewed: Feb 7, 2019

Fantastic 4x4 car and great service once we'd been driven for 10 mins to office. We had to call the number to get picked up when arrived at Airport and taken to their office, which was not clear on the instructions.

Reviewed: Jan 30, 2019

The car with 122000 on the clock was rubbish. Long passed its rental 'use by' date. Damaged, rattled and shuddered. Wouldn't sell it to Arthur Daley.

Reviewed: Mar 14, 2019

Like: Efficient service, no pressure sales for extras, airport based, decent car, excess included, full tank to tank fuel policy, hassle free returns, coffee machine
Dislike: No spare wheel or information on how to deal with deflated tyre or similar problems.

Reviewed: Sep 24, 2018

Like: Car was in good condition, staff was helpful, and overall very good value.

Reviewed: Aug 27, 2018